SOURCE: Yottaa


October 06, 2011 08:45 ET

Yottaa to Address the High Cost of Slow Websites at Web 2.0 Expo

Web Performance Optimization Provider Selected for Startup Showcase

CAMBRIDGE, MA--(Marketwire - Oct 6, 2011) - Yottaa, Inc. ( announced today that it has been named a finalist for the Web 2.0 Startup Showcase, and that Yottaa CEO Coach Wei and CTO Bob Buffone will address the growing stakes for web performance with two sessions at the Web 2.0 Expo in New York City on October 11 and 12.

Yottaa was selected to compete against 21 other promising young companies at the showcase event, which highlights the startup ecosystem's diversity and creativity. Attendees of the conference will get a chance to hear pitches, see demos and vote on finalists along with venture capitalist judges.

In addition to being featured at the Startup Showcase, Yottaa executives are leading two sessions at the expo. On Tuesday, October 11 at 3:20pm, Wei will present "Web Performance Optimization -- The Secret Sauce for Successful Web Sites." At 2:50pm the following day, Buffone will present "An Expert's Guide to Making Websites Slow -- Anti-Design Patterns."

In both sessions, Yottaa will highlight the growing demand for web performance from the IT and marketing departments' perspective, exploring what organizations can and should do in order to protect conversions and drive traffic. Tuesday's presentation by Wei will focus on the business drivers and impact of web performance, while Buffone's Wednesday session will identify specific ways in which technical and design choices at all stages of development -- from architecture through deployment -- can hinder web performance.


Web Performance Optimization:
The Secret Sauce for Successful Web Sites
Presenter: Coach Wei, CEO, Yottaa
October 11 - 3:20pm

An Expert's Guide to Making Websites Slow:
Anti-Design Patterns
Bob Buffone, CTO, Yottaa
October 12 - 2:50pm

Web 2.0 Startup Showcase
October 12 - 5:20pm

Web 2.0 Expo, Sheraton NY Hotel and Towers

Web 2.0 Expo, co-produced by O'Reilly Media and UBM TechWeb, showcases the latest Web 2.0 business models, development paradigms and design strategies for the builders of the next-generation Web. This annual multi-track conference brings together people, ideas, connections, contacts, products, and companies to foster stronger Web 2.0 communities. Web 2.0 Expo events occur in San Francisco and New York and feature influential keynotes and speakers, detailed workshops, a Startup Showcase, an Expo show floor, and rich networking events.

About Yottaa

Yottaa, Inc., the Web Performance Company, delivers cloud services that improve website speed, visibility and resiliency. Yottaa Site Speed Optimizer accelerates websites and increases their scalability, leading to better SEO and higher revenues. Yottaa Site Monitor offers visibility into the overall health of a website by harnessing a global network of real browsers to assess, monitor and benchmark site performance. Based in Cambridge, MA, Yottaa's investors include General Catalyst Partners. For more information visit and follow us on Twitter at