SOURCE: Marketwired


November 03, 2015 09:00 ET

You Can Be a Content Machine: Marketwired to Host Panel at PRSA 2015 International Conference

Industry Experts Michael Brito, Rebekah Iliff and Lee Odden Offer Tips, Tools and Tech to Help PR Pros Satisfy Consumer Appetites With Great Content

TORONTO, ON--(Marketwired - November 03, 2015) - For decades, PR has used content to tell stories, demonstrate subject-matter expertise, and build brand awareness and audience affinity. But for today's multimedia-hungry, real-time audiences it can be challenging for even the most skilled PR pro to figure out how best to satisfy those appetites with great content. On Monday, November 9 Marketwired hosts "You CAN Be a Content Machine," a panel discussion at the Public Relations Society of America (PRSA) 2015 International Conference in Atlanta featuring some of the industry's foremost experts in digital and social PR, multimedia and content marketing. Michael Brito, head, social strategy at WCG, Rebekah Iliff, chief strategy office at AirPR and Lee Odden, CEO, TopRank Online Marketing promise to spur creativity and confidence as attendees learn how to generate content that evangelizes, influences and boosts brand loyalty.

Attendees will learn:

  • How content marketing can empower PR. Content has always played an essential part of PR, and as the relationship between people and technology continues to impact how information is created and consumed, there are incredible opportunities for PR pros to be empowered (not overwhelmed).
  • How to be smarter with a smartphone. Producing high-quality, ready-to-share photo and video content is (literally) at our fingertips, and it's so easy -- and worthwhile -- to share what we create on Twitter, Instagram, our company blog, etc.
  • How to be content-rich, even with a small budget. Creating content that expands a company's digital footprint and supports campaigns, blog posts and news releases is achievable using a myriad of low-cost and no-cost options.
  • How to use content to evangelize and influence. Sharing the right content with the right audience can boost loyalty among customers and increase awareness among media and key influencers.
  • Why you need to optimize, socialize, and measure. Driving action and return for a content program is important; we'll discuss how practitioners can get the most from their efforts, and the measurement that matters.

The expert lineup of panelists includes:

Michael Brito, Head, Social Strategy, WCG

Brito is the head of social strategy at WCG. He is responsible for helping clients transform their brands into media companies by implementing social business strategic initiatives that operationalize content strategy and scale community management, and integrate paid, earned and owned media initiatives. @Britopian

Rebekah Iliff, Chief Strategy Officer, AirPR

Iliff is the chief strategy officer for AirPR, a technology platform to increase PR performance. Previously, she was the CEO of talkTECH Communications, where she created an industry-first methodology for emerging technology companies which positioned talkTECH as one of the fastest growing, launch-only PR firms in the United States. She currently is a columnist for Inc., and a contributing writer for Mashable, Entrepreneur, The Huffington Post, PRWeek's "The Hub" and the Salesforce blog. @rebekahiliff

Lee Odden, CEO, TopRank Online Marketing

Odden is also the author of "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing." He has more than 15 years of experience consulting some of the best-known Fortune 1,000 B2B and B2C companies, and fast-growing technology start-ups, ranging from McKesson to Marketo. Cited by The Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the Web. @leeodden

Tweet about this topic at #ContentMachine and #PRSAICON

About Marketwired

Marketwired is a communications leader and partner of choice for marketing, public relations and investor relations professionals worldwide seeking premier news distribution and social communication solutions. For more than 30 years, the company has played a pivotal role in connecting newsmakers to news consumers by sharing market-moving, direct-from-source information on behalf of companies worldwide. The Marketwired team partners with thousands of customers to help them discover better ways to create and share their news with the people who influence their brands and impact their business. Visit and follow @Marketwired.

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