MADD Canada

MADD Canada

March 13, 2008 08:20 ET

‘You don't need the Luck of the Irish to get Home Safely'

If you’re drinking at a St. Patty's Day Party, call # TAXI and get a safe ride home

Attention: Lifestyle Editor, News Editor OAKVILLE, ONTARIO--(Marketwire - March 13, 2008) - While out kicking up your heels with leprechauns this weekend and partaking in green beer on Monday, Mothers Against Drunk Driving (MADD Canada) would like St. Patrick's Day revelers to plan their safe ride home.

"Plan your transportation to and from your parties," says Margaret Miller, MADD Canada's National President. "If you find that you have had too much green beer, call #TAXI on any cell phone and get a taxi ride home. Remember that this weekend and on Monday, you don't need the luck of the Irish to get home safely from your St. Patty's party."

Mrs. Miller adds, "This St. Patrick's Day, we want all those Irish and Irish-wannabes, who are drinking, to pocket their keys, leave the car at home, and call #TAXI."

Michael Sachter, Vice President of CellWand Communications, the creator of #TAXI, joins MADD Canada in urging partiers to not get behind the wheel of a vehicle after drinking. Mr. Sachter says hailing a taxi has never been easier. "You can make it real easy by programming # TAXI (#8-2-9-4) into your cell phone. Then a safe ride is only a click away."

"With this service, there's really no reason to drink and drive," he says.

Call #TAXI (# 8-2-9-4) from a cell phone and you are connected to the first available taxi company or your preferred cab company… and you'll avoid busy signals - 24 hours a day, seven days a week, anywhere in Canada for the same price or less than 411.

Mr. Sachter explains # TAXI's commitment to safe and responsible behaviour, on and off the roads, make them a natural partner of MADD Canada. The company is the title sponsor of MADD Canada's Campaign 911 - a national initiative to empower Canadians to call 911 and report to police any suspected impaired driver. # TAXI also is a sponsor of MADD Canada's high school multi-media show and its annual Project Red Ribbon campaign.
/For further information:
Margaret Miller @ 902-758-5328
Michael Sachter @ 416-704-5007/ IN: SOCIAL, OTHER

Contact Information

  • Margaret Miller, National President
    Primary Phone: 902-758-5328