SOURCE: China Broadband Inc.

January 18, 2011 08:30 ET

YOU On Demand Announces New Management Hires

NEW YORK, NY--(Marketwire - January 18, 2011) - YOU On Demand (OTCBB: CBBD), announces two new hires to its management team.

Lisa Richards has joined the Company as Senior Vice President of Distribution & Marketing. Ms. Richards is a seasoned executive in the cable industry with over 15 years of experience managing distribution and marketing for both the U.S. and international markets. For the past six years, she worked for World Wrestling Entertainment (WWE), where she managed distribution and marketing for WWE's subscription video-on-demand service, WWE 24/7 and WWE's pay-per-view services. Prior to WWE, Ms. Richards served as a Senior Director at the Starz Encore Group where she managed sales, marketing and point-of-sale activities for the Starz Super Pak, Starz on Demand, and STARZ! HD Premium Movie Services. Before joining Starz Encore Group, Ms. Richards was at In Demand where she oversaw sales distribution and promotional efforts for Pay-Per-View in the United States. 

Jason Patton has joined the Company as Senior Vice President of Technology & Business Development. Mr. Patton has served as an executive at the forefront of developing new digital technologies in the media space in the U.S. and abroad. For the past decade, he served as an executive at In Demand, where he managed technology and business development and launched In Demand's video on demand offering across the United Sates. He also played a key role in launching In Demand's 24/7 high definition (HD) service, Howard Stern On Demand and the firm's online video store. Prior to joining In Demand, Mr. Patton worked for AT&T in both business development and mergers & acquisitions and lived in Hong Kong, China while working for AT&T's Asia/Pacific group. Mr. Patton is a graduate of AT&T's Financial Leadership Program, and he holds a B.S. in broadcast journalism and a B.S. in business administration from Boston University and an M.B.A. from the Harvard Business School.

"We are excited to welcome Ms. Richards and Mr. Patton to our team," says Shane McMahon, Chairman and CEO of YOU On Demand. "Their experience and expertise will have an immediate impact on our progress towards entering into China's media market."

About YOU On Demand

YOU On Demand (OTCBB: CBBD) is positioned to become the first national provider of Pay-Per-View and Video On Demand services in China. Through its recent acquisition of Sinotop Group, the Company will offer high quality content to viewers in the People's Republic of China through Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. YOU On Demand's historical core business operations have been conducted through its PRC affiliate, Jinan Jia He Broadband, the second largest broadband service provider in the Shandong Province's capital city of Jinan. Additionally, through its Shandong Group affiliate, YOU On Demand publishes digital and analog television program guides, newspapers and entertainment magazines. It holds the exclusive license to publish television program guides in the Shandong Province, one of the largest regional economies in China. For more information, visit http://www.youondemandchina.com or http://www.chinabroadband.tv

Safe Harbor Statement

This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

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