SOURCE: YOU On Demand Holdings, Inc.

YOU On Demand Holdings, Inc.

January 24, 2011 09:00 ET

YOU On Demand to Become First National Pay-Per-View and Video On Demand Platform in China

NEW YORK, NY--(Marketwire - January 24, 2011) - YOU On Demand Holdings, Inc. ("YOU On Demand" or the "Company") (OTCBB: CBBD) announced today an exclusive 20-year joint venture with CCTV-6's China Home Cinema (CHC), named Zhonghai Shixun, to become the first national Pay-Per-View and Video On Demand platform in China. The joint venture will operate under the national government licenses obtained by CCTV-6 and CHC and serve as their exclusive agent in China, for operating and marketing Video-On-Demand (VOD), Pay-Per-View (PPV), Subscription-On-Demand, (SVOD) and Near Video-On-Demand (NVOD), and related Value-Added Services (VAS).

"We are honored to announce our partnerships with China's leading movie network and channel," says Shane McMahon, YOU On Demand's Chairman and Chief Executive Officer. "Our strategic alliance with CCTV6 and CHC marks a significant milestone for YOU On Demand as we work to position our Company as the leader of premium content and Value-Added Services in the largest market in the world."

"As the digitalization and two-way conversion of cable networks rapidly expands across China, Video-On-Demand services have huge growth potential," says Mr. Wang Quan, CHC's General Manager. "We have very high expectations for our cooperation with YOU On Demand and its subsidiaries, and hope our joint venture will be an innovation leader in providing content, marketing, and value added services to the cable industry in China as it undertakes its network convergence."

CCTV-6 is the national movie channel of CCTV (China Central Television) in the People's Republic of China. CCTV-6 is the first and only national movie channel in China, reaching over 850 million people and consistently ranking in the top three among all Chinese TV channels in terms of annual ratings and viewership. CHC is the national pay movie arm of CCTV-6, as well as a national pay channel aggregator in China, currently covering over 50 million homes.

About YOU On Demand

YOU On Demand (OTCBB: CBBD) is the first public company, either inside or outside of China, focusing on marketing and delivering national Pay-Per-View and Video On Demand services in China. Through its recent acquisition of Sinotop Group Limited, the Company plans to offer high quality content to viewers in the People's Republic of China through Near Video On Demand, Video On Demand and Subscription On Demand services. YOU On Demand's core business operations have been conducted through its PRC affiliate, Jinan Jia He Broadband, the second largest broadband service provider in the Shandong Province's capital city of Jinan. Additionally, through its Shandong Group affiliate, YOU On Demand publishes digital and analog television program guides, newspapers and entertainment magazines, and holds an exclusive license to publish television program guides in the Shandong Province, one of the largest regional economies in China.

For more information, visit http://www.youondemandchina.com

Safe Harbor Statement

This press release contains certain statements that may include "forward-looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

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