Missing Children Society of Canada

Missing Children Society of Canada

May 20, 2009 11:00 ET

You Turn for a Second to Get the Milk, and Your Child Goes Missing. What Do You Do?


CALGARY, ALBERTA--(Marketwire - May 20, 2009) - The Missing Children Society of Calgary (MCSC)

WHERE: Deer Point Sobeys
14939 Deer Ridge Drive SE, Calgary

WHEN: National Missing Children Day
Monday, May 25th
11:00 am


- The Missing Children Society of Calgary (MCSC), together with Sobeys Southern Alberta, will run a mock demonstration of the CODE ADAM alert.

- The CODE ADAM program operates in countless retail stores across North America, yet many citizens aren't aware of the extensive "lock down" that is involved when a child is reported missing and the store puts the program into action.

- The mock CODE ADAM will offer a glimpse of the real experience when a child is reported missing in a retail store.

- Sobeys Southern Alberta will also announce the launch of its point-of-sale fundraising initiative in support of MCSC's "Light the Way Home" campaign.


- An average of 60,000 children are reported missing every year in Canada. That's the equivalent of 1 child every 9 minutes.

- Each year on May 25th, National Missing Children Day, MCSC offers a show of support for our missing children and their loved ones. It is a day of remembrance, and it is a day of renewed hope.

- MCSC helps approximately 300 searching families every year and has assisted police in closing over 5,400 missing children cases since 1986.

To learn more about MCSC, and to find information about the missing children across Canada, visit www.mcsc.ca. To set up an interview, call Marilyne Aalhus at 403-291-0705.

Contact Information

  • The Missing Children Society of Calgary (MCSC)
    Marilyne Aalhus, Director of Development
    (403) 291-0705 or Toll-Free: 1-800-661-6160
    Cell: (403) 862-5357
    (403) 291-9728 (FAX)
    Email: maalhus@mcsc.ca
    Website: www.mcsc.ca