SOURCE: youcalc

youcalc

April 22, 2009 10:15 ET

youcalc Announces Custom Analytics Apps That Run on the New Google Analytics Data API

youcalc One of a Few Selected Private Beta Participants; Apps Enable Users to Create Their Own Custom Web Analyses to Be Viewed in iGoogle, on Mobile Phones, Intranet, or Web Sites

MENLO PARK, CA--(Marketwire - April 22, 2009) - youcalc, a provider of on-demand analytics apps for online marketing and on-demand CRM, unveiled a series of apps in support of the Google Analytics Data API launched yesterday afternoon.

youcalc was one of a few private beta partners selected by Google to participate in the developer program so that industry experts and common Google Analytics tool users could better understand the potential of the newly released API.

youcalc apps connect in real-time to Google Analytics data, providing interactive analytics apps that run inside iGoogle, on mobile phones, intranets, blogs, etc. This allows for analysis of web site statistics without opening the Google Analytics application. Users who just need a few metrics or charts, and who are not power users of the Google Analytics interface, can now access easy-to-use analytics apps customized to their exact needs.

youcalc already offers similar analytics apps for Google AdWords, salesforce.com, Basecamp, and other on-demand systems. And because all youcalc apps run in iGoogle, users can put together a 100% personalized iGoogle page, with the analytics apps that serve their specific needs, whether it be analysis of data from Google Analytics, Google AdWords, or Salesforce.com -- all inside one iGoogle page.

"We expect to reach search engine consultants, who want to offer custom analytics apps for clients, and we expect to grow the web analytics user base beyond expert marketers, by making personalized easy-to-use web analytics accessible to managers and ordinary business people," said Rasmus Madsen, CEO of youcalc.

About youcalc

youcalc is a new on-demand analytics platform that allows for real-time analytics on data from Google Analytics, Google AdWords, Salesforce.com, Highrise CRM, 37Signals/Basecamp, MailChimp email marketing, Google Finance, etc.

youcalc is continuously adding support for more on-demand systems. The company charges a monthly subscription, which gives access to run any number of analytics apps on any number of data sources, and to build and customize analytics apps. youcalc offers a vast library of analytics apps, which users can run as is or customize.

For news and product updates, please visit the company blog: www.youcalc.com/blog

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