SOURCE: Web2Corp

March 23, 2007 14:48 ET Solves the "YouTube Problem" for Media Producers

Revolutionary New Social Network to Have Better Content Control, Easy Accessibility

ORLANDO, FL -- (MARKET WIRE) -- March 23, 2007 -- News Corp and NBC Universal have announced they are making their own YouTube-like site, stocked with only their own videos and movies. The content creators want to control the distribution and this is their latest attempt to make the consumer conform to their idea of how the business model should work. In the era of Web 2.0, Social Media, and internet users who are used to getting their media how they want it and where they want it, getting this site to succeed is an uphill battle.

"They're going about it in an intelligent fashion," says William Mobley, CEO of Web2Corp (OTCBB: WBTO). "They're partnering with media distribution companies, Yahoo! AOL, and Microsoft, to drive traffic to their own media distribution channels. This is supposed to ensure that they'll get their audience. There's one problem, though: They're still going to fail. And YouTube will likely fail with them.

"There's one simple reason why: convenience. When you go home and watch your TV, you don't need a television for your home videos, a separate one for Disney and ABC programs, yet another one for NBC, and so on. You turn on the TV and it works. YouTube is currently king because it has the same simple functionality. You don't have to remember which media company produces the show that you want to see. You don't have to go to another site. You turn it on and it works.

"If you make it harder to find and view video clips, you're going to lose a sizable percentage of your watching audience. People won't bother going to YouTube or elsewhere. Everyone will lose out."

NBC, CBS Viacom and other video media production companies have tried to work with YouTube for their content distribution needs, but this latest announcement from NBC Universal and News Corp indicates that they've finally given up after months of effort. Their need to control content and advertising is clearly too strong.

"Someone needs to develop a content delivery platform that's provider-agnostic," Mobley continues, "but one that allows for better content and advertising control. A new YouTube that's designed with the consumer in mind but that also is more willing to work with media producers. is all that and more. We've improved on the video distribution model. In addition to all of the features that users expect, we've also added the ability to geotag videos, focus on local communities, a robust social network, and a payment system. We're true aggregation of media. Having sites like YouTube and NBC's future site aggregating media in different locations isn't aggregation; it's segregation. Media providers need to give users a place where they can pick all of their own content from wherever and get it whenever they want it. We call this self-aggregation, and it's the next step for the internet. It's Web 2.1, and is already there, ahead of the pack."


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About Web2Corp:

Web2Corp is a Web 2.0 internet technology development firm dedicated to rapid creation and adaptation of technologies. Web2Corp addresses new markets of users by creating and simplifying useful products, reducing the level of user technical skills required, and lowering prices for consumers.

Web 2.0 technologies have become increasingly popular, with the use of Web 2.0 applications such as e-commerce or blogs up more than 25% over the last year, according to comScore networks. The Web 2.0 market generates more than 20 billion dollars of revenue a year, with well-known companies like,,,, and making up the majority of the income.

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Contact Information

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    Trevor Longino
    Communications Director, Web2Corp
    407.540.0452 (Office)
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