SOURCE: Web2 Corp

July 16, 2007 09:20 ET's Multi-Platform User Generated Content Reaches Social Media Users That Single-Function Sites Miss

Local Social Network Offers Combines Multiple Sites' Functionality, Creates Opportunities to Establish Authority, Connect With Users Online

ORLANDO, FL--(Marketwire - July 16, 2007) -, the local social network, offers media producers opportunities to address and retain consumers who are increasingly consuming their media online. According to Accenture, almost 60% of media and entertainment executives see user-generated content as one of the top 3 challenges that traditional media faces today.

"Most entertainment and media executives think that social media and user generated content is growing and will continue to influence their ability to reach markets," says Bill Mobley, CEO of's development partner Web2 Corp (OTCBB: WBTO). "Not all of these companies are aggressively pursuing a social media strategy of their own, though. Simply putting videos up on YouTube or their own video streaming site is not enough to gain back lost users. Sites such as Facebook and MySpace facilitate sharing of music and video, and have proven incredibly popular. It's hard to reach the people who consume content without using similar distribution channels, and they're the very people that advertisers most need to reach."

According to Ipsos Insight, people who stream video are predominantly male, under the age of 25, and tend to have higher incomes and higher levels of education. The traditional means of reaching this market, whether radio, television, or magazines, are all losing users while the electronic versions of these markets -- internet radio, streaming video, and blogs and e-zines -- are rapidly gaining market share.

" is always looking for a better way to present users with content that is relevant to their wants and needs," Mobley continues. "We aggregate the Internet in one place for our users, and can easily direct users and traffic to content providers who publish on our platform. There is tremendous opportunity for traditional media to reach out to the gaps in their current markets quickly and easily on"

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About Web2 Corp:

Web2 Corp (OTCBB: WBTO) is one of the world's fastest growing new media Internet conglomerates with properties,, and As a Web 2.0 internet technology development firm it is dedicated to rapid creation and adaptation of technologies. Web2 Corp addresses new markets of users by creating and simplifying useful products, reducing the level of user technical skills required, and lowering prices for consumers. Web 2.0 technologies have become increasingly popular, with the use of Web 2.0 applications such as e-commerce or blogs up more than 25% over the last year, according to comScore networks. The Web 2.0 market generates more than 20 billion dollars of revenue a year, with well-known companies like,,,, and making up the majority of the income.

Contact Information

  • Contact:
    Trevor Longino
    Communications Director, Web2 Corp
    Office : 407.540.0452
    Direct : 321.256.2939