SOURCE: Waterfall

March 17, 2015 09:05 ET

Young America Selects Waterfall to Add Mobile Marketing Campaigns to Its Digital Promotional Marketing Solutions Suite

SAN FRANCISCO, CA--(Marketwired - Mar 17, 2015) - Waterfall, the leading cloud mobile marketing solutions provider, announced today that Young America (YA), an industry market leader in delivering flawless omni-channel marketing promotions for the nation's most respected brands, has selected Waterfall's mobile marketing platform to support the company's suite of engagement marketing solutions.

From strategy and creative to technology and execution, fulfillment and compliance, YA engages tens of millions of consumers by managing over 3,500 marketing programs a year and hosting more than 700 simultaneous digital programs. With its data driven approach to customer engagement, YA is dedicated to helping clients sell more products and services through a suite of digital promotional marketing solutions.

With clients including Advanced Auto Parts, Anheuser-Busch, DIRECTV, HP, Lowe's, Motorola, Pepsi, T-Mobile and Starbucks, YA creates, builds, designs, fulfills and manages interactive rebate rewards; sweepstakes, games and contests; and loyalty programs for some of the world's largest brands. With Waterfall, YA is further enhancing the entire customer journey with mobile messaging campaigns that drive increased purchase values and loyal brand advocates.

With a decade of mobile marketing expertise, Waterfall provides mobile engagement solutions to help grow revenue through target audience acquisition and increased share of wallet. Waterfall's cloud mobile marketing platform helps marketers plan and execute mobile customer engagement strategies enabling interactive customer dialogues, progressive profiling and targeting, cross-channel platform integrations, measurement and analytics.

"With a mobile-first approach, we develop interactive programs that seamlessly integrate across every consumer touch point to drive results for our clients with our promotional solutions," said Chris Behrens, President and CEO, YA. "We needed a powerful mobile marketing partner to complement our digital marketing suite. Our clients are moving away from one and done promotions and are looking to build strategic programs that support ongoing engagement with their customers. It's no secret that mobile messaging is a consumer preference -- and we need to lead our clients to where and how consumers want to receive information. The Waterfall platform helps us better align with our clients' needs and marketing objectives."

About YA
For more than 40 years, YA has been a leader in the promotional marketing services space. We deliver flawless digital, mobile and traditional promotions such as rebates/rewards, enter to win and loyalty programs for the nation's most respected brands. Our end-to-end management of 3,500+ promotions that reach tens of millions of consumers annually makes us experts at turning even first-time customers into loyal brand advocates.

More information on YA can be found at www.young-america.com.

About Waterfall
Waterfall is the evolution of mobile engagement and CRM. We empower brands, retailers and agencies to build meaningful relationships through mobile messaging. With ten years of experience in the mobile space, Waterfall has become an industry leader, offering a best-of-breed software platform, an all-star team and a culture of constant innovation. With Waterfall, marketers are able to clearly and effectively engage with the people who matter most: the customers.

Waterfall clients include 7-Eleven, ABC, Acxiom, American Eagle Outfitters, Anheuser-Busch, Constant Contact, Experian, Fedex, Microsoft, Neiman Marcus, Nuance, PETA, Pizza Hut, Starbucks, the U.S. Army and Western Union. Founded in 2005, Waterfall is headquartered in San Francisco, with offices in Atlanta, Austin, Boston, Los Angeles and New York.

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