Canadian Red Cross

Canadian Red Cross

March 07, 2005 14:09 ET

YOUNG ARTIST DONATES SONG PROCEEDS TO TSUNAMI RELIEF

Letter of Hope Attention: Arts/Entertainment Editor, City Editor, Media Editor, News Editor TORONTO, ONTARIO--(CCNMatthews - March 7, 2005) - Wal-Mart is the first Canadian retailer to sell a music video in aid of Tsunami relief efforts.

The DVD, and an accompanying audio CD were recorded by a 15-year-old Barrie, Ontario singer / songwriter. Sarah Melody was so moved by the effect the tsunami had on children, she re-recorded lyrics to one of her songs. A Toronto production company donated filming of the video to accompany the song, called Letter of Hope.

Wal-Mart is taking Sarah's DVD and CD into its stores for 60 days, during time which all proceeds will be directed to the Canadian Red Cross Asian Earthquake and Tsunami relief fund. The two will sell for $9.96.

Sarah and Letter of Hope will be introduced to the national news media:

WEDNESDAY MARCH 9, 2005
10:00 AM
Dream Bay Studios
25 Toronto St
Barrie ON
705-725-1604

In attendance with Sarah will be representatives of the Canadian Red Cross, Wal-Mart, and the political and music communities.

TV lighting, Beta-SP copies and audio CD's to be provided, along with time and rooms for interviews. /For further information: Media relations: Randy Maxwell 416-254-9999; Manager for Sarah Melody: Angie Ricci 705-725-1604; Barrie North Wal-Mart Manager: Bryan Linklater 705-728-2833/ IN: ENTERTAINMENT, SOCIAL

Contact Information

  • Kathleen Killen, Communications Coordinator, Canadian Red Cross
    Primary Phone: 905-890-1203 ext. 261