Palm Canada & Leger Marketing

October 13, 2005 09:53 ET

Young Canadian Moms Best Identify with Desperate Housewife Lynette

62 Percent Say Being Disorganized Adds More Stress to Their Lives; Nearly Half Consider Purchasing a PDA - New Leger/Palm Canada Poll Attention: Assignment Editor, Lifestyle Editor, Media Editor, News Editor, Tech/Telecomm Editor TORONTO, ONTARIO--(CCNMatthews - Oct. 13, 2005) - TORONTO, Oct. 13, 2005 - Move over June Cleaver; according to a new Palm Canada/Leger study, today's young Canadian mom relates most to a new star on the small screen: Desperate Housewife Lynette. When asked which character of the hit "Desperate Housewives" television series they identify with most, 67 percent of young Canadian mothers aged 18-40 sited the underappreciated, career-oriented and time-crunched Lynette, compared to 25 percent with the frazzled Susan, 9 percent with control-freak Bree, and 4 percent with spoiled beauty Gabrielle.

The survey also revealed that while most young mothers believe they are organized people, 81 percent say they have forgotten a birthday, wedding, social engagement or meet-the-teacher night. A full four out of five attribute their forgetfulness to simply failing to write the information down.

But there's hope. For young moms and other busy people who want to manage every organizational aspect of their lives simply and affordably, Palm Canada today introduced its lightest and smallest device ever, the Palm (R) Z22 organizer. At $149 (estimated Canadian street price), the Palm Z22 is an easy-to-use and compact colour handheld organizer that holds thousands of contacts, years of appointments, birthdays and photos, and its special memory capability keeps the information safe, even if the user forgets to charge the device.

"Pen and paper are the tools of the late and lost," said Janice Keay, director of Marketing, Palm Canada. "Canadian women are busier than ever, and Palm is answering the need with the fun and fashionable new Palm Z22 organizer."

Additional highlights of the survey:

Forget me not?
· One in seven (15 percent) young moms admit to usually being late when taking their children to extracurricular activities. Alberta moms are the tardiest, with 29 percent saying they are usually late.
· Close to one quarter (23 percent) of young Ontarian moms fear forgetting to pick up their kids from school or daycare.
· Nearly one in 10 (8 percent) of moms say they've actually forgotten their significant other's birthday.

House arrest
· Almost half (45 percent) of young moms find juggling home responsibilities, such as grocery shopping or doing the laundry, to be the most stressful activity in their day.
· 21 percent of married moms tend to stress over putting dinner on the table, whereas 35 percent of single moms are more likely to stress over meeting work deadlines.
· 37 percent of mothers wish they had a professional assistant to help organize their life for them.

Is colour PDA the new black?
· Seven out of ten (71 percent) moms agree that a PDA can now be considered a fashion accessory (78 percent in Quebec).
· 67 percent of young moms feel a PDA presents a more professional image than a paper dayplanner.
· Almost half (46 percent) of mothers who do not own a PDA would consider buying one.

About the Survey

The online survey was conducted for Palm Canada by Leger Marketing, a Canadian representative of the Gallup International Association, between Sept. 30 and Oct. 4, 2005, with a representative sample of 647 Canadian women aged 18-40 living with children under the age of 18. The survey is considered accurate within ± 3.9 percent, 19 times out of 20.

About Palm, Inc.

Palm, Inc. (Nasdaq: PALM), a leader in mobile computing, strives to put the power of computing in people's hands so they can access and share their most important information. The company's products for consumers, mobile professionals and businesses include Palm(R) handheld computers, Palm Treo(TM) smartphones, Palm LifeDrive(TM) mobile managers, as well as software, services and accessories.

Palm products are sold through select Internet, retail, reseller and wireless operator channels throughout the world, and at Palm Retail Stores and Palm online stores (http://canadastore.palm.com)

More information about Palm, Inc. is available at http://www.palm.com/ca
/For further information: Full, detailed release - including provincial/regional data - is available./ IN: ENTERTAINMENT, SOCIAL, TECHNOLOGY

Contact Information

  • Elisabeth Napolano or Steve Acken, Environics Communications
    Primary Phone: 416-969-2705
    Secondary Phone: 416-969-2710
    E-mail: enapolano@environicspr.com