SOURCE: nTAG Interactive

November 28, 2006 13:00 ET

Young Presidents' Organization Selects nTAG to Enhance Attendee Experience

Provides Solution for Face-to-Face Networking and Collaboration, Real-Time Feedback, Event Measurement

BOSTON, MA -- (MARKET WIRE) -- November 28, 2006 -- nTAG Interactive, the premier provider of real-time event data management (EDM) solutions, today announced that Young Presidents' Organization (YPO), the premier global network of young business leaders, recently deployed the nTAG EDM system to enhance and measure the success of their East Central Regional Conference in Florida.

YPO is an exclusive peer network of over 11,000 business leaders under the age of 55, from 100 nations, that promotes professional growth by developing better leaders through education and idea exchange. YPO used the nTAG EDM system, based on the world's first interactive name badge, to create a dynamic event experience for members, including improved networking capabilities.

With nTAG, YPO members set their networking preferences online before the events, were notified when matches are found on site, and engaged in lively networking sessions that make it easier and more fun to meet new people and find relevant contacts. In addition, members collected business contact information electronically, with the touch of a button on their nTAG interactive name badge, eliminating the need to collect business cards and to manually type contact information into their electronic address books. These enhancements to the networking experience support YPO's mission to build an integrated, worldwide face-to-face and online YPO community.

"Our members are the driving force behind YPO and we're constantly searching for ways to better and more effectively connect them around their and their families' business and personal interests," said Buddy Teaster, YPO's Chief Network Officer. "The nTAG system can help facilitate that interaction and we're exploring more opportunities to integrate nTAG into other YPO events."

In addition to better member-to-member connectivity, nTAG provided YPO with real-time electronic surveys and an event administrator's dashboard that monitored key event activities in real-time.

"Organizations like YPO view face-to-face events as a critical platform for expanding and strengthening member relationships," said David Goretski, CEO of nTAG. "The comprehensive, real-time nTAG system fosters an interactive, collaborative environment for members while giving YPO unmatched reporting and event measurement capabilities to positively impact their current and future events."

The East Central Regional Conference draws approximately 300 members and their families each year from Michigan, Illinois, Ohio, West Virginia, and Pennsylvania for three days of learning sharing experiences and building their networks.

About Young Presidents' Organization

The Young Presidents' Organization connects more than 11,000 global business leaders, under the age of 55, from 100 nations, forming one exclusive peer network that develops better leaders through education and idea exchange. YPO was founded in New York in 1950 by CEO Ray Hickok. World leaders such as Nobel Laureate Nelson Mandela, U.S. Presidents George W. Bush and Bill Clinton, His Royal Majesty King Abdullah II of Jordan, and revolutionary leader Fidel Castro have met with YPO members to share lessons in what it means to be a global leader. Visit YPO on the web at www.ypo.org.

About nTAG Interactive

nTAG Interactive is the leader in Event Data Management (EDM). The nTAG real-time EDM system helps event organizers and participants achieve their event objectives -- business development, education, motivation, market research, customer loyalty, team-building, and brand promotion. Built around the first interactive name badge, the nTAG system provides advanced tools for targeted networking, session interactivity, and lead generation. It also delivers never-before-available data for marketing and ROI analysis, and it automates on-site logistics (attendance tracking, surveys, messaging, agenda publication and more). Visit nTAG on the web at www.ntag.com.

Contact Information

  • Media Contact:
    Jessica Hamel
    nTAG Interactive
    617-451-7768 x234
    Email Contact