Memory Ball

Memory Ball

April 15, 2014 10:00 ET

Young Professionals Raise $65,000 for Alzheimer Society of Toronto

Anticipated event has fundraised over $120,000 in the fight against Alzheimer's disease

TORONTO, ONTARIO--(Marketwired - April 15, 2014) - Young People Against Alzheimer's (YPAA) is thrilled to announce the success of its Third Annual Memory Ball Gala, in support of The Alzheimer Society of Toronto (AST). Presented by Feature Foods, Memory Ball was held on Saturday, March 29, 2014 at Andrew Richard Designs in downtown Toronto. The sold out event showcased a variety of entertainment beginning with live jazz band, Sax 4th Avenue, followed by DJ Marly of D'Enforcas and DJ Rouge. In addition, guests enjoyed sampling Feature Foods' seafood at the herring and vodka bar and hand massages from Aveda's spa experts. YPAA is proud to announce that the Third Annual Memory Ball raised $65,000 for the AST's initiatives to support individuals living with Alzheimer's disease in the Toronto area. The total raised exceeded this year's goal amount of $45,000 by 44%. In just three years, YPAA has fundraised over $120,000 for the AST. YPAA's fundraising efforts would not have been possible without the generous support from longstanding Title Sponsor Feature Foods. YPAA is also grateful to Stikeman Elliott LLP, ERings Bridal Magazine, Canso Investment Counsel, JC Clark Limited, Moksha Yoga Hamilton, Oaken Financial, Kelly Claman Company, Creative Planning and Linda Tickins.

About Young People Against Alzheimer's (formerly Friends for a Benefit) and Memory Ball

In 2011, YPAA was established to raise awareness for Alzheimer's disease among a young demographic. Each member of FFAB has been personally touched by Alzheimer's disease. The group is passionate about increasing awareness for Alzheimer's disease as both Ms. Poirier's and Ms. Fudurich's mothers were diagnosed with early-onset Alzheimer's. In three years, Memory Ball has hosted over 1000 guests. In 2014, YPAA exceeded a combined three-year total of $120,000. To learn more about the organization and sponsorship opportunities, please visit

About the Alzheimer Society of Toronto

The Alzheimer Society of Toronto is the leading health organization working nationwide to improve the quality of life for Canadians affected by Alzheimer's disease. The Society offers support, information and education to people with dementia, their families and their caregivers, while increasing public awareness of dementia-related illness. The Alzheimer Society of Toronto promotes research and advocates for services that respect the dignity of the individual. For more information, please visit

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