Memory Ball

Memory Ball

March 24, 2014 14:00 ET

Young Professionals Rally to Combat Alzheimer's Disease at the 3rd Annual Memory Ball

Anticipated event sold out 6 weeks ahead of event date

TORONTO, ONTARIO--(Marketwired - March 24, 2014) - Young People Against Alzheimer's (YPAA) is thrilled to announce the Third Annual Memory Ball Gala, in support of The Alzheimer Society of Toronto. Presented by Feature Foods, Memory Ball will be held on Saturday, March 29, 2014 at Andrew Richard Designs in downtown Toronto. The sold out event will showcase a variety of entertainment beginning with live jazz band, Sax 4th Avenue, followed by DJ Marly of D'Enforcas and DJ Rouge. In addition, guests can look forward to sampling Feature Foods' seafood at the herring and vodka bar and enjoying a hand massage from Aveda's spa experts.

This year, YPAA is drawing attention to the sacrifices taken on by Alzheimer's caregivers who take care of loved ones with the disease. Three members of YPAA are Alzheimer's caregivers to their mothers with early-onset Alzheimer's disease. "As young caregivers, we are often faced with challenges well beyond our years," says founding YPAA member Carolyn Poirier, 25. While being a caregiver at any age is extremely taxing on the individual, young caregivers must largely set their career ambitions aside, often working more than one job to help support an ailing family member. In addition to the financial and career-related stresses, there are emotional tolls, "when parenting for my mom with Alzheimer's, the role reversal is hard to cope with and upsetting," Ms. Poirier recounts. Ms. Poirier and her sister Claire, 20, have been sharing the responsibility of caring for, feeding, bathing and putting their mother, 60, to bed for the past six years.

Through the support of the Alzheimer Society of Toronto and Memory Ball, the YPAA caregivers have been able to find "meaningful connections and coping mechanisms." In particular, through a Memory Ball-initiated early-onset Alzheimer's caregiver support group, care providers like the Poirier sisters are able to form friendships with others in similar situations and seek some comfort in the face of this brain robbing disease. In its third year, Memory Ball aims to raise $45,000 for the Alzheimer Society of Toronto to continue to support similar caregiver groups and improve the lives of families in the GTA living with dementia-related illnesses.

About Young People Against Alzheimer's (formerly Friends for a Benefit) and Memory Ball

In 2011, YPAA was established to raise awareness for Alzheimer's disease among a young demographic. Each member of YPAA has been personally touched by Alzheimer's disease. The group is passionate about increasing awareness for Alzheimer's disease as both Carolyn Poirier's and Kathryn Fudurich's mothers were diagnosed with early-onset Alzheimer's. In two years, Memory Ball has hosted over 750 guests and fundraised upwards of $56,000 for the Alzheimer Society of Toronto. In 2014, YPAA aims to exceed a combined three-year total of $100,000. To learn more about the organization and sponsorship opportunities, please visit

About the Alzheimer Society of Toronto

The Alzheimer Society of Toronto is the leading health organization working to improve the quality of life for Canadians affected by Alzheimer's disease. The Society offers support, information and education to people with dementia, their families and their caregivers, while increasing public awareness of dementia-related illness. The Alzheimer Society of Toronto promotes research and advocates for services that respect the dignity of the individual. For more information, please visit

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