Memory Ball

Memory Ball
Alzheimer Society of Toronto

Alzheimer Society of Toronto

March 24, 2015 14:00 ET

Young Professionals Rally to Combat Alzheimer's Disease at the 4th Annual Memory Ball

Anticipated Event Sells Out Again With Overwhelming Community Support

TORONTO, ONTARIO--(Marketwired - March 24, 2015) - Young People Against Alzheimer's (YPAA) is thrilled to announce the Fourth Annual Memory Ball gala, in support of the Alzheimer Society of Toronto. Presented by Feature Foods, Memory Ball will be held on Saturday, March 28, 2015 at the Palais Royale in downtown Toronto. In addition to host and MC, Z103.5 radio personality Amanda Logan, the sold-out event showcases a variety of entertainment including a live jazz band, Sax 4th Avenue and popular Toronto DJ Lexx Decibel. In addition, guests can look forward to sampling title sponsor Feature Foods' seafood at their annual herring and vodka bar, enjoying treatments from Aveda's spa experts, and experiencing live artist Carlos Delgado create two priceless masterpieces inspired by the event.

This year, Memory Ball's theme "Mind over Alzheimer's" or #mindoveralz highlights our ability to persevere against Alzheimer's through raising awareness and being positive that the disease can be beaten. YPAA hopes that Memory Ball can shatter the various stigmas that surround Alzheimer's, like the notion that the disease only affects the elderly and that the disease is a death sentence for those diagnosed. As of 2011, Alzheimer's disease and related dementias affect approximately 750,000 Canadians with that number expected to increase to 1.4 million in less than 20 years. YPAA asserts that Alzheimer's and related dementias deserve attention and funding and that "together we can find a cure."

About Young People against Alzheimer's (YPAA) and Memory Ball

In 2011, YPAA was established to raise awareness for Alzheimer's disease among a young demographic. Each member of YPAA has been personally touched by Alzheimer's disease. The group is passionate about increasing awareness for Alzheimer's disease as both Ms. Poirier's and Ms. Fudurich's mothers were diagnosed with early-onset Alzheimer's. Since Inception, Memory Ball has hosted over 1,200 guests and fundraised upwards of $120,000 for the Alzheimer Society of Toronto. In 2015, YPAA aims to exceed a combined four-year total of $150,000. To learn more about the organization and sponsorship opportunities, please visit www.memoryball.org.

About the Alzheimer Society of Toronto

The Alzheimer Society of Toronto is the leading health organization working nationwide to improve the quality of life for Canadians affected by Alzheimer's disease. The Society offers support, information and education to people with dementia, their families and their caregivers, while increasing public awareness of dementia-related illness. The Alzheimer Society of Toronto promotes research and advocates for services that respect the dignity of the individual. For more information, please visit www.alzheimertoronto.org.

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