SOURCE: maurices

maurices is the leading small town specialty store for women with a 20-something attitude.

March 11, 2011 15:47 ET

Young Women's Fashion Retailer maurices Announces SXSW 2011 Lineup and Exclusive From The Bangles

"Small Town Sound" Nationwide Band Search Winner Audri & Aaron to Perform With The Bangles and Sick of Sarah

DULUTH, MN--(Marketwire - March 11, 2011) - maurices, the leading small town specialty store and fashion authority, today announced two South by Southwest (SXSW) 2011 showcases celebrating the completion of its "Small Town Sound" nationwide band search as well as a limited-edition exclusive EP from partner, The Bangles.

This past September, maurices partnered with PlayNetwork and Sonicbids to search for the hottest up-and-coming female-fronted band in the country. After several months of competition, consumers selected the Illinois-based band Audri & Aaron, honoring the duo with the opportunity to perform along with influential hit-makers The Bangles and Minnesota-based Indie girl group Sick of Sarah in a private daytime party at South by Southwest. maurices is also the presenting sponsor of an official SXSW evening showcase benefiting Girls Rock Camp Austin, a weeklong summer program for girls ages 10-18, half of whom come from low-income backgrounds.

"It's important for us, as a small town retailer of young women's fashion, to look for ways we can give back to the communities that support us and continue to build strong connections by offering our consumers opportunities they may not have had otherwise," said Lisa Bartlett, maurices associate vice president of marketing. "Audri & Aaron truly represent our 'Small Town Sound' theme and we're excited we could offer them the chance to launch their career at one of music's top venues."

"Small Town Sound" Private Daytime Party
maurices
will host a private daytime party at Speakeasy on Thursday, March 17, from 11 a.m. - 5:30 p.m. Acoustic/soul/pop duo Audri & Aaron will perform along with Sick of Sarah and The Bangles. The showcase is free and open to the public.

Girls Rock Camp
Following the private party at Speakeasy, maurices will act as presenting sponsor of the Girls Rock Camp Austin showcase featuring The Bangles, Sick of Sarah, and Smoosh and Schmillion at Cedar Street from 8 p.m. - 2 a.m.

The Bangles
Influential hit makers, The Bangles, announced the release of their vinyl EP "Sweetheart of the Sun," set for exclusive distribution throughout select maurices retail stores starting the week of March 21, with the latest tracks from the group's new album scheduled for release this summer. In a deal brokered by PlayNetwork, producers of unrivaled media experiences for brands worldwide, the band and maurices deliver this limited-edition vinyl release as part of the retailer's "Small Town Sound" nationwide band search.

No strangers to unconventional record release models, The Bangles kicked off their careers with a self-released debut single that led to multi platinum smash hits such as "Eternal Flame," "Manic Monday" and "Walk Like an Egyptian." An inspiration to millions of female musicians, including the winners of maurices "Small Town Sound" contest, The Bangles are excited to be releasing the three-song vinyl EP "Sweetheart of the Sun," which will include a download card for all of the tracks.

"It's been great to be a part of maurices' 'Small Town Sound' and have a chance to discover some of the exciting new female musicians living and playing in towns all across the country. We had fun recording acoustic versions of a couple of our earlier songs and then doing an exclusive 'maurices' mix' of a brand new tune to release on vinyl at the stores. This is The Bangles' SXSW debut and we can't wait -- we're especially looking forward to playing with our winners Audri & Aaron," said The Bangles.

The Bangles' exclusive release will include an acoustic set featuring hit songs "Hazy Shade of Winter" and "Let It Go" along with new track "Anna Lee (Sweetheart of the Sun)," a maurices' "Small Town Sound" exclusive single.

About maurices
maurices
, a division of Ascena Retail Group, Inc. (NASDAQ: ASNA), is the leading small town specialty store and authority for the savvy, fashion-conscious girl with a twenty-something attitude. Today, maurices operates over 760 stores in 44 states. maurices stands for fashion, quality, value and customer service. Offering sizes 1-24, our styles are inspired by the girl in everyone, in every size. For store information and to shop online, visit maurices.com.

About PlayNetwork
PlayNetwork, Inc. specializes in the creation and distribution of entertainment media that connects the voice of the brand to the consumer across all touch points -- in-store, online and on-device. Founded in 1996, PlayNetwork is the industry's leading integrated media provider for branded music, messaging, video, entertainment promotions and event media, systems integration services, retail advertising networks, and commercial XM Satellite Radio subscriptions. More information is available at www.playnetwork.com or www.xm4biz.com.

About Sonicbids
Sonicbids is the website that helps bands get gigs and promoters book the right bands. Our community includes more than 275,000 bands and 21,000 promoters and licensors from all around the world. With festivals, clubs, colleges, music licensing and much more, Sonicbids offers a diverse range of gigs for every kind of musician. The company was founded in 2001 by Panos Panay and continues to focus on its core mission of empowering the artistic middle class. Get a gig or book a band at www.sonicbids.com.

Contact Information

  • Media Contact
    Jamie Hector
    GolinHarris on behalf of maurices
    Email Contact
    212-373-6018