SOURCE: Author Rob Salkowitz

June 21, 2011 08:00 ET

Young World Shining by Rob Salkowitz Charts the Impact of Entrepreneurs Worldwide

International Entrepreneurship Advocate and Futurist Rob Salkowitz Offers a Unique Perspective on Turbulent Forces of Youth and Technology Driving Today's Global Economy

SEATTLE, WA--(Marketwire - Jun 21, 2011) - Acclaimed author and futurist Rob Salkowitz in his new book, Young World Shining: Dispatches from the Expanding Frontiers of Innovation, shows how digital technology is empowering the global Millennial generation across Asia, Africa, Latin America and the Middle East to spark an explosion of entrepreneurial energy. Salkowitz brings his trademark analysis, advocacy, and reporting to help business leaders understand the world's most dynamic new markets. Young World Shining combines unpublished material with insights Salkowitz contributed to Forbes, Fast Company, Internet Evolution, Bloomberg BusinessWeek and others.

Young World Shining follows Salkowitz's influential and prophetic Young World Rising: How Youth, Technology and Entrepreneurship are Changing the World from the Bottom Up (Wiley, 2010), now required reading in many business and education schools. Young World Shining is available as an ebook exclusive through multiple channels on June 21.

Young World Shining explores:

  • How breakthrough innovations from Young World entrepreneurs are solving the world's toughest problems.
  • How entrepreneurship in emerging economies is driving social and political upheaval.
  • Why India, not China, is best positioned to ride the rising tide of youth.

Best-selling author Daniel Pink called Young World Rising a "wake-up call for the old guard, a how-to manual, and a call to arms for the next generation of talent." Futurist Ray Kurzweil praised Salkowitz's "thought-provoking ideas" and Wikinomics author Don Tapscott says Salkowitz "got it right." TED fellow Ndubuisi Ekekwe called Young World Rising a "masterpiece... every page provided an insight."

"Young World entrepreneurship is the most important business story of the decade and the most hopeful social trend of our lifetime," says Salkowitz. "If you are an entrepreneur, educator, or global business leader, you need to know this information."

Salkowitz documents his travels to Latin America, India and the Middle East to get the real story behind those markets' growth. He provides practical tips on engaging Young World partners and reaching young global consumers, plus analyses of trends disrupting old business models. The book concludes with "Entrepreneurship and Its Enemies," a powerful essay laying out the contradictions facing entrepreneurship as it is embraced as a policy solution for economic development.

Rob Salkowitz is an internationally-recognized speaker and consultant specializing in digital technology, entrepreneurship and the global Millennial generation. His previous books include Generation Blend: Managing Across the Technology Age Gap (2008), Listening to the Future (with Daniel Rasmus, 2009) and Young World Rising. Each was selected for the Microsoft Executive Leadership series. Salkowitz is Principal Strategist for Seattle-based communications firm MediaPlant, LLC. He was born in Philadelphia, PA and earned a B.A. in International Relations at Columbia University. He and his wife Eunice Verstegen live in Seattle, WA.

For more information, visit YoungWorldRising.com.

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