SOURCE: Younger America, Inc.

September 24, 2007 07:26 ET

Younger America to Target $8.5 Billion Market Through Infomercials

FT. LAUDERDALE, FL--(Marketwire - September 24, 2007) - Younger America (PINKSHEETS: YNGR) announced today that the Company is targeting an $8.5 billion market through direct programming and looking into additional distribution channels for its products. Younger America is developing a direct programming infomercial campaign to distribute the Wave Shield and the MEDLIGHT™ 630PRO.

In 2006, Americans spent more than $8.5 billion on products after watching the typical half hour infomercial. Infomercials, also known as direct programming, are an established means to introduce new products to consumers and establish brand name recognition. Previously, Younger America and Life Without Pain sold 3,715 MEDLIGHT™ 630PRO devices on the Home Shopping Network.

"We are developing a direct programming campaign to market our products to consumers. Younger America and Life Without Pain have already seen success from the Home Shopping Network and we look forward to presenting the Wave Shield and MEDLIGHT™ 630PRO to consumers," stated Irwin Newman, Chairman and President of Younger America.

The Wave Shield blocks up to 97 percent of the electromagnetic radiation that may enter through the inner ear without affecting the quality of transmission. Relying on narrow band near infrared energy, the MEDLIGHT™ 630PRO is able to temporarily relieve minor aches and pains, such as arthritis, joint pain, muscle spasms, or relaxing stiff and sore muscles. For more information about Younger America and Life Without Pain's products, please visit

About Younger America:

Younger America is a holding Company that develops and acquires under-valued companies that provide products to improve the quality of life without the use of potentially harmful drugs or chemicals. The Company aims to acquire a portfolio of companies that provide leading-edge alternative medical devices, systems and services. The roll-up of these companies will create value for the shareholders and provide innovative technologies and products that can enhance the quality of life for their customers.

Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

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