SOURCE: Youngevity International, Inc.

Youngevity International, Inc.

August 01, 2016 08:30 ET

Youngevity International Announces Expansion of Coffee Business in South Florida

SAN DIEGO, CA--(Marketwired - Aug 1, 2016) - Youngevity International, Inc. (OTCQX: YGYI) (www.YGYI.com), a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that its wholly owned subsidiary, CLR Roasters, has entered a three year agreement with Bread Partners Inc to provide 18 Au Bon Pain locations, an internationally recognized leader in the fast-casual restaurant category, with CLR Roasters strictly high-grown, washed, Arabica coffee and Organic coffees, which are grown on CLR's wholly owned Siles Family Plantation Group's properties in Nicaragua. The restaurants are located in South Florida. The agreement provides that Au Bon Pain will sell Café La Rica, the Company's unique espresso brand, which is designed to create a captivating aroma and bold flavor that is true to the authentic Cuban coffee roasting tradition.

At the same time, Youngevity is also announcing that CLR Roasters will support the launch of its growing Food Service Division in the South Florida market by deploying 3 Company owned and branded coffee trucks. In addition, to supporting its expansion in South Florida, CLR Roasters has made an initial purchase of 100 espresso machines and milk dispensers, representing an initial investment of over $250,000. The trucks offer delivery and installation support to select areas in South Florida and are expected to expedite coffee delivery to the Company's commercial customers.

Ernesto Aguila, President of CLR Roasters, stated, "The unique flavors of our coffees, specifically Café La Rica, has been embraced by many specialty coffee drinkers. We have found that there is a great affinity for Café La Rica by the Hispanic Community since Café La Rica has been blended in the authentic Cuban coffee tradition. Hispanics represent over 70 percent of Miami's (South Florida) population, with Cuban Americans still comprising over 50% of Miami's population. The Hispanic community continues to grow. After extensive market research, we decided to bring our first class line of coffee to this market in restaurants and cafeterias. Bread Partners Inc has indicated that its Au Bon Pain locations are experiencing growth in coffee sales in those restaurants which are currently serving our coffees. Coffee drinkers in South Florida have access to our products at various retailers and a growing number of restaurants and cafes. Café La Rica espresso and CLR's other brands are roasted in our Miami plant allowing for the freshest possible, high quality coffee."

Dave Briskie, President and CFO of Youngevity stated, "As a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, our coffee is sourced from our properties in Nicaragua and our coffees are Fair Trade, Organic, Rainforest and Bird Friendly, as well as UTZ certified. This allows us to bring our coffees from Central America with a unique value proposition. Working with Ernesto and his team, we have decided to greatly expand our marketing in the South Florida market, while we simultaneously supply coffee into commercial and retails channels in 25 other U.S. States. By producing quality gourmet coffees and having the capacity to bring the rich flavor directly to a growing group of cultivated consumers, we know we have great potential to expand our growing customer base."

About Youngevity International, Inc.

Youngevity International, Inc. (OTCQX: YGYI) (www.YGYI.com) is a fast-growing, innovative, multi-dimensional company that offers a wide range of consumer products and services, primarily through person-to-person selling relationships that comprise a "network of networks." The Company also is a vertically-integrated producer of the finest coffees for the commercial, retail and direct sales channels. The Company was formed after the merger of Youngevity Essential Life Sciences (www.youngevity.com) and Javalution Coffee Company in the summer of 2011. The company was formerly known as AL International, Inc. and changed its name to Youngevity International, Inc. in July 2013.

Safe Harbor Statement

This release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions and include statements regarding our coffee design creating a captivating aroma and bold flavor that is true to the authentic Cuban coffee tradition, the Company's plan to significantly expand its sales in South Florida, the size of the South Florida market and Hispanic community, the continued growth of the Hispanic community, the growth of coffee sales at Au Bon Pain locations, and the expected ability of the branded coffee trucks to expedite coffee delivery to the Company's commercial customers. These statements are based upon current beliefs, expectations and assumptions and include statements regarding and are subject to a number of risks and uncertainties, many of which are difficult to predict, including the Company's ability to successfully expand our coffee sales in South Florida including to the Hispanic community, the Company's ability to successfully market the branded coffee trucks, the Company's ability to successfully partner with Bread Partners Inc and the other factors described in the Company's Report on Form 10-K for the year ended December 31, 2015 and its other filings with the Securities and Exchange Commission, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

Contact Information

  • CONTACTS:
    INVESTORS:
    Chuck Harbey
    Managing Director, Corporate Advisory
    PCG Advisory Group
    Phone + 1 646 863 7997

    MEDIA:
    Sean Leous
    Public Relations
    Phone +1 917 715 3765