SOURCE: Your Baby Can Read

Your  Baby Can Read

October 20, 2009 10:33 ET

"Your Baby Can Read! ™" Named One of 2009's Top 100 Children's Products by Dr. Toy

Already a Hit With Parents, Your Baby Can Read's Fun, Engaging Literacy Program Is Recognized by Dr. Toy as One of the Top 10 Educational Toys of the Year

SAN DIEGO, CA--(Marketwire - October 20, 2009) - The groundbreaking "Your Baby Can Read!" infant reading program has fans around the world thanks to its innovative, enjoyable and scientifically-based approach to early literacy skills. Now the Deluxe Kit of this remarkable system, which has been used by hundreds of thousands of babies worldwide, has received a coveted endorsement as one of the best children's products of the year from Dr. Toy.

Dr. Stevanne Auerbach, who is known in the industry as "Dr. Toy," evaluates infant- and child-focused products based on lasting play value, quality and the active, creative, and educational experiences they provide. Based on strict criteria, Dr. Toy chooses just ten products in each of ten categories as the very best on the market each year. The recognition of "Your Baby Can Read!" as one of the ten best Educational toys in 2009 affirms the exceptional entertainment and educational benefits of this unique system.

The "Your Baby Can Read!" infant reading program is already providing parents around the world with an exciting new way to interact with their babies, while at the same time changing the field of childhood literacy, as teachers, parents and reading experts see the incredible success of the program. Parents increasingly want to expose their children to reading skills early, and "Your Baby Can Read!" gives them a natural, interactive, multi-disciplinary way to introduce them through guided play between parent and baby.

Developed by Dr. Robert C. Titzer, a recognized infant researcher and early learning expert, the "Your Baby Can Read!" program is based on leading research showing that children's brains are best able to learn language skills in the first years of life. Introducing basic reading during this critical period makes the whole process of learning to read faster, easier, more exciting and interesting for the child. "The earlier a child is taught to read, the better they will read and the more likely they will enjoy it," Dr. Titzer says. "I believe this is the key to success throughout their lives."

The fundamental importance of a baby's brain development was highlighted in a recent report from the Center on the Developing Child at Harvard University and its distinguished panel of doctors, child psychologists, sociologists, neuroscientists and other child development experts. "Early experiences determine whether a child's developing brain architecture provides a strong or weak foundation for all future learning, behavior, and health," the report said. In particular, the authors stressed that more brain connections for language and higher cognitive function are formed during infancy than any other time in a person's life. What makes these connections robust, the report explains, is interaction with supportive adults to stimulate those brain circuits.

The core tenets of the "Your Baby Can Read!" infant reading program promote exactly this kind of stimulation, but with the kind of engaging and fun interaction that babies truly enjoy and benefit from. "We are thrilled that Dr. Toy recognized the achievements of our program by naming the Deluxe Edition one of the best toys of the year," Dr. Titzer said.

For more information on "Your Baby Can Read!" please call Kristina Godfrey at 949.720.7062 or go to

Some Benefits of Early Learning Skills

--  Reading is one of the most important skills a child learns.
--  According to a national panel of reading specialists, most of our
    nation's reading problems could be prevented by teaching reading skills
--  Early readers may have better self-esteem and enjoy reading more.
--  Reading is a key to success in school and throughout a child's life.

About Dr. Robert C. Titzer

Robert C. Titzer, Ph.D., has been a professor, teacher and professional speaker on infant learning for 20 years. Dr. Titzer taught his own children to read as babies using the fun, multi-sensory approach that he developed. Dr. Titzer has become a recognized expert in the area of infant learning and his work has been published in several scientific journals -- including the prestigious Psychological Review. He has spoken with U.S. Senators and other leading U.S. Department of Education officials on the importance of early learning. He also publicly interacts with parents and educators around the world, demonstrating fun learning activities that they can do with infants and toddlers to stimulate and increase brain development. Dr. Titzer has appeared on over 2000 TV broadcasts around the world.

Contact Information

  • Contact:
    Kristina Junger-Godfrey
    Junger-Godfrey PR
    Phone: 949.720.7062
    Email: Email Contact