SOURCE: Your Brandlive

Your Brandlive

February 12, 2013 06:00 ET

Your Brandlive Launches First Live Video Social Commerce Platform to Create Flash Sales for Leading Online Retailers

Portland Seed Fund Alum's Customers Include Ball® Home Canning Products, Marmot®, Woot.com, LEVI'S® and Nordica

PORTLAND, OR--(Marketwire - Feb 12, 2013) - Your Brandlive today formally announced the launch of the first live video social commerce platform to create flash sales to drive additional revenue for leading online retailers and help solve their number one marketing communications challenge -- to develop direct personal relationships and engagement with online consumers. The Portland Seed Fund alum recently closed a $200,000 note round and is growing their team to help lead the evolution of online flash sales to a virtual storefront for 24x7 live digital retail.

Social commerce is redefining how retailers interact with their online consumers to accommodate lots of shoppers coming together at the same time to make a purchase decision. The Your Brandlive platform helps to solve the biggest obstacle for online shoppers -- being unable to ask questions. 

Your Brandlive combines live video with customer questions and comments to create a custom brand retail store experience. One or two online sales people can interact with hundreds of customers at once and thousands within a short time period. Consumers can simply click on a web link to access a retailer branded web page to participate in the live event. It's easy for them to ask questions, chat and even tweet and purchase products. 

The platform is the first to build e-commerce capabilities within the software. The user interface provides live video and chat and Point-of-Sale to easily engage customers and close sales. Retailers even continue to generate revenue following the actual sale by posting video of the recorded and archived events. 

Your Brandlive is providing retailers such as Foodsaver® with the turnkey ability to conduct first-ever live flash sales on their Facebook page. During a recent event, Foodsaver was taking customer questions, demonstrating their product features and benefits, and closing sales on the web page using only a webcam and a laptop.

"We're very excited about being the only company to enable live flash sales for leading online retailers and are focused on the next evolution of social commerce, 24x7 Your Brandlive digital retail," said Fritz Brumder, CEO, Your Brandlive. "The decision to open a Your Brandlive online store versus the costs associated with a new brick and mortar location presents huge benefits for large major brands."

Jarden Home Brands, Makers of Ball® Home Canning Products
(Excerpt only- full story available upon request)

The Jarden Home Brands team focused on Fresh Preserving and Home Canning has discovered that the Your Brandlive online video platform helps solve their number one marketing communications challenge -- to create a far more direct and personal relationship with consumers and prospects versus other previous marketing tactics. Their live events in 2012 to promote sales and marketing campaigns have been so successful that they plan to double the number to 10 in 2013. 

"We are focused on continuing to use the Your Brandlive platform as a tool to help drive awareness and product education, which is a huge opportunity for us," said Steve Hungsberg, Senior Brand Manager, Fresh Preserving. "Without fail after every single event, people are gushing with enthusiasm and appreciation that we have taken the time to personally reach out to them."

Chris Carlisle, Senior Director of Marketing, Jarden Home Brands, says their research showed that first person word-of-mouth (WOM) demonstrated the highest recall and purchase influence of all communication tactics and was key in the strategy to help freshen their canning brand and launch new technology products. "We needed an efficient way to reach out to a large number of folks multiple times per year using our own passionate brand advocates," he said. "Our more traditional marketing methods were either cost prohibitive at scale or lacked the personalization and authenticity necessary to create trust. Your Brandlive provides a scalable platform to help personalize our brand, show demos so consumers can easily understand the value of our new products, and ultimately convert to purchase as a result."

Marmot®
(Excerpt only- full story available upon request)

Marmot is a globally distributed brand of high-performance clothing and equipment worn by climbers, skiers, mountaineers and adventurers worldwide. Marketing Manager Andy Meyer is always seeking new options to engage consumers with the key retailers that carry Marmot inventory. He says the Your Brandlive online video platform is a very different and new way to use live video that provides a turnkey marketing event for retailers interested to participate in co-op marketing events.

"Video has always been really important to Marmot and our retailers," said Andy. "Your Brandlive provided the opportunity to help our large customers leverage their co-op marketing programs to present a really amazing and rich interactive brand experience. We didn't really see anything like it in the market and realized that it was a new and interesting way to engage folks."

Your Brandlive Features-At-a-Glance:

  • Website integration.
  • FB app-Live events on FB page.
  • Product/e-commerce integration.
  • Modules-Can turn On/Off per event:
    • Audience/Social Sharing
    • Moderation
    • Video Archiving
    • PPT Slides
    • Custom Modules
    • Support

About Your Brandlive:
Based in Portland, Oregon, Your Brandlive is a live video social commerce platform to create flash sales for leading online retailers. The user interface combines video, chat, Point-of-Sale and more to easily conduct flash sales or even 24x7 digital retail. Retailers such as FoodSaver®, Crock-Pot®, Dockers® and Korkers® deploy the Your Brandlive platform to help solve their number one marketing communications challenge -- to develop direct personal relationships and engagement with online consumers. For more information, please visit www.yourbrandlive.com

Contact Information

  • Jeff Denenholz
    Program Director
    VOXUS PR
    Email Contact
    m: 206.437.9810