Asda Financial Services

Asda Financial Services

November 29, 2011 09:46 ET

Your Car This Winter... What Could Possibly Go Wrong?

LONDON, UNITED KINGDOM--(Marketwire - Nov. 29, 2011) - Before the temperatures hit the minus figures, it is now time for motorists to start making preparations for their vehicles so that they are roadworthy, legal, reliable and - above all - safe. Here are three sensible tips for getting a car ready for the winter months and driving in bad weather.

  1. Make sure your engines antifreeze is correctly mixed & topped up. Car engines can overheat & in some extreme cases physically crack if the antifreeze mixture is too weak or not present at all. If you are in any doubt about your cars antifreeze level, get a mechanic to check it out.

  2. Don't drive with a dirty windscreen. Follow the instructions on the bottle and keep the car's washer-bottle topped up with screenwash - and not just water, which could freeze.

  3. Clear the windows and windscreen thoroughly of frost and snow. Simply scrubbing a little porthole seems easy but could attract a fine, points on your licence or worse. And in bad weather, if a journey's not essential, the advice of the police and authorities should always be followed.

Unfortunately breakdowns will happen, whatever the time of year, whatever the vehicle. It's a fact of life. With ASDA, motorists can get Home start, Roadside and Recovery for just £7.50 a month. Choose from levels of cover to suit you plus Personal and European cover available. 98% of customers rate the service as good or excellent and for UK breakdown cover they are cheaper than the AA & RAC. Please visit the Asda Financial Services website for more details at

Notes to editors

About Asda Breakdown Cover

  • 73% of cars fixed at the roadside*
  • Average response time of 41 minutes**
  • 98% of customers satisfied with our service***
  • Cheaper than the AA & RAC****
  • Pay annually and save £20 on UK breakdown and European cover
* Fix rate of 73.4% based on 19501 invoices during Aug to Oct 2011
** Response time of 41.3 minutes based on 11378 customer questionnaires during Aug to Oct 2011
*** Customer satisfaction of 98.64% taken from 11378 customer questionnaires during Aug to Oct 2011
**** Based on Asda UK Breakdown Cover compared to the nearest equivalent level of cover from the AA and RAC. Competitor's prices include discount available on 01/11/2011 (online and call centre).

Asda also offer Roadside Cover for just £25, which means if your vehicle can be fixed by the roadside, it will be. It's a good value option that lacks many of the options covered by the core Breakdown Cover policy, but means your car will be fixed if possible and towed to a garage within a ten mile radius. As well as the Breakdown Cover and Roadside Cover options, Asda also offer European Breakdown Cover - meaning your vehicle is covered even if it breaks down in one of many European countries.

About Asda Stores Ltd.

Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 170,000 dedicated Asda colleagues serving customers from 424 stores, including 25 ASDA Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 97 per cent of UK homes.

About Chosen By You

Chosen By You is an unprecedented re-launch of Asda's entire mid-tier own brand range, consisting of over 6,923 products. The launch follows an intense period of quality benchmarking and independent customer taste testing, which means Asda customers are given the very best in terms of quality and value. Every single one of the products has been tested by real customers up and down the country at 836 locations - and only those that get a big thumbs up make it into the range. Chosen By You has rolled out into Free From products and 4,250 tests have been conducted with the help from Coeliac sufferers. Asda have already conducted more than 370,000 blind taste tests involving 63,714 customers, making this the biggest piece of product testing ever done by a supermarket.

About Asda's Price Guarantee

With Asda's Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury's, Morrisons and Waitrose, otherwise we will refund the difference.

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