NEW YORK, NY--(Marketwired - Jun 21, 2016) - Thirstie, introduces today its direct mail delivery offering to provide rare, limited edition spirits to alcohol enthusiasts. This offering combines key elements of Thirstie's original on-demand service, as well as content through its digital magazine, to provide a premium experience for seasoned and novice drinkers alike.
Alongside the direct mail delivery option, Thirstie is launching "shoppable content," which creates an interactive experience allowing users to purchase the alcohol they've just discovered within an article. Through the mobile app, users can search through a mine of creative cocktails recipes to inspire themselves for company, or a bartender at their favorite local hideout. Users will still be able to purchase wine, beer and spirits for immediate delivery through "Thirstie Now," available on Thirstie's app (iOS and Android). Thirstie Now is available in 10 markets including, New York, San Francisco, Chicago and Toronto.
"Through our experience in on-demand and from hearing customer feedback, we've grown to more intimately understand what consumers want from their alcohol buying experience," said Devaraj Southworth, CEO of Thirstie. "More and more, complementing our on-demand offering seemed like the right path, based on the current landscape and what has been successful for us.
"The fact of the matter is that consumers don't always demand product delivery in 2 hours or less, and many of them just really want to discover something exclusive and new. They're looking for a pleasant experience that delivers quality product to their front door, as long as delivery expectations are managed. Our direct-mail offering and expanded limited edition product offering will check all of these boxes."
The company, which launched in April 2014, is one of the top 100 apps in the food and beverage category on the App Store, with 20% month-over-month growth since inception.
For more information about Thirstie, or to make an order, visit www.thirstie.com.
Thirstie is an alcohol delivery service that can get you your wine, beer and spirits now, or later. With a vast variety of limited edition spirits, sophisticated users can order a rare treat through direct mail, or if you're throwing a party this evening, Thirstie can stock your mini-fridge with everything you'll need in two hours or less with Thirstie Now (available on iOS and Android). Broaden your knowledge of the wine and spirits world and get inspired through Thirstie's digital magazine, featuring articles you can shop online, and recipes you can follow on mobile. For more information about Thirstie and where delivery is available, go to www.thirstie.com.