Big Rock Brewery Income Trust

Big Rock Brewery Income Trust


May 07, 2007 12:33 ET

You're Invited to the Launch of Big Rock's New Beer: XO Lager as Well as a Sneak Preview of the 2007 Eddies

CALGARY, ALBERTA--(CCNMatthews - May 7, 2007) - Please join us for the launch of Big Rock Brewery's (TSX:BR.UN), brand new beer, XO Lager on Monday May 14th from 3:30 p.m. until 7:00 p.m. at the Big Rock Grill.

XO Lager is our recipe for a 165 year old pilsner beer style. It has a creamy head and a crisp clean finish. XO's soft delicious balance is accomplished by using Saaz hops from the Czech Republic, one of the most 'noble' hops in the world. The name XO signifies the extra time left to age in our lagering cellars.

XO Lager will make its formal debut at Calgary's best party, the 2007 Eddies on June 4th at the Jack Singer Concert Hall. During the sneak preview on May 14th we'll announce prizing for a new contest at the Eddies. The prizes will be awarded for the best outfits at the Eddies which express the spirit of Extra Old; be it your favorite old Hollywood Character, your sweet grandmother, your most loved classic novel... you get the XO picture.

The 2007 Eddies submissions will be running during the May 14th festivities at the brewery and the talented men and women who made them will be in attendance.

Please join us to celebrate XO Lager, the upcoming 2007 Eddies and everything else fabulous that is Extra Old. There will be the producers of 2007 Eddies, their submissions and a lot of XO Lager on Monday May 14th at 3:30 p.m. until 7:00 p.m. in the Big Rock Grill. (Media presentations will begin at 4:00 p.m.)

Big Rock Brewery is a regional producer and marketer of premium quality craft beers, headquartered in Calgary, Alberta, Canada. Big Rock's products are available in draught, bottles and cans. The company also produces and distributes cider. Big Rock products are distributed in seven provinces and three territories in Canada.

Contact Information

  • Big Rock Brewery
    5555 - 76 Ave SE
    Calgary, AB T2C 4L8
    (403) 720-3239
    (403) 236-7523 (FAX)