SOURCE: YourVersion

Real-time Discovery Engine - YourVersion: Discover Your Version of the Web

September 14, 2009 17:00 ET

YourVersion Launches Real-Time Discovery Engine at TechCrunch50 Conference

SAN FRANCISCO, CA--(Marketwire - September 14, 2009) -

TechCrunch50 -- YourVersion launched their real-time discovery engine today at the TechCrunch50 Conference. YourVersion provides the best way to discover new, relevant content tailored to one's interests and makes it easy to bookmark and share that content. In addition to their website, YourVersion also launched the YourVersion iPhone App. Selected as one of the top start-ups from a pool of over 1,000 applicants, YourVersion showcased their new product in the DemoPit to over 1,500 people.

Although the Web offers an increasing wealth of information, consumers do not yet have a good solution for discovering new, personally relevant content on an ongoing basis. Search engines help users with one-off searches but are not optimized for recurring real-time discovery on a particular topic. Existing alternatives for discovery do not provide a good user experience because they suffer from information overload and do not allow enough personalization. YourVersion is more personalized, easier to use, and provides more relevant results with less user effort. As one YourVersion user commented after using the product, "I didn't really understand the difference between discovery and search, but now I do, and it's powerful."

YourVersion CEO Dan Olsen noted, "Twitter has made everyone aware of the power of real-time. Beyond real-time communication, real-time discovery also represents a large market opportunity. As users increasingly face information overload on the Web, demand for products like YourVersion that filter and prioritize information in a personalized way will skyrocket. YourVersion's unique approach to combining real-time, relevance, discovery, and personalization make it the leader in the emerging real-time discovery space."

YourVersion's discovery engine is better than other products because it:

--  allows the highest degree of content personalization with the freedom
    to type in any interest
--  combines relevance with recency to deliver the best results tailored
    for the user
--  aggregates content across News, Blogs, Twitter, Webpages, Videos, and
--  has an innovative, easy-to-use user interface for users to browse
    recommended content
--  integrates bookmarking and sharing via email, Facebook, and Twitter
--  delivers increasingly better results as more people use it by
    harnessing collective intelligence
--  offers an iPhone App and a mobile website to view recommended content
    on the go
--  provides a Firefox toolbar that simplifies sharing and bookmarking as
    users browse the web

YourVersion was founded in 2007 by CEO Dan Olsen, who has an established track record with leading consumer Web products. At Intuit, Mr. Olsen led product management for Quicken and launched an online brokerage. Mr. Olsen also led product management at Friendster and has consulted to many start-ups. Mr. Olsen has a Stanford MBA and engineering degrees from Northwestern and Virginia Tech.

About TechCrunch50

Founded in 2007 by leading technology blog TechCrunch and entrepreneur Jason Calacanis, the TechCrunch50 conference provides a platform for early-stage, and frequently unfunded, companies to launch for the first time to the technology industry's most influential venture capitalists, corporations, angel investors, fellow entrepreneurs and the international media. Companies are selected to participate exclusively on merit. TechCrunch50 is supported by Google, Microsoft, Bing, MySpace, Facebook, Sequoia Capital, Charles River Ventures, Founders Fund, Redpoint Ventures, and Perkins Coie.

About YourVersion

Founded in 2007, YourVersion is a personalized, real-time discovery engine that finds new, relevant content tailored to your interests and makes it easy to bookmark and share that content. Headquartered in Palo Alto, California, YourVersion, Inc., is a bootstrapped start-up founded by consumer Web veteran Dan Olsen. Visit to discover your version of the web.

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