SOURCE: Youth1 Media

Youth1 Media

March 31, 2011 12:59 ET

Youth1 Media Partners With NYC & Company for NYC Mayor's Cup

MONTCLAIR, NJ--(Marketwire - March 31, 2011) - Youth1 Media has partnered with NYC & Company as the official content partner for the NYC Mayor's Cup, one of the premier athletic competitions in New York City.

"We are pleased to announce Youth1 Media as our content partner for the 2011 NYC Mayor's Cup events," said George Fertitta CEO of NYC & Company. "Youth1 Media is a widely popular brand among sports enthusiasts and our partnership will ensure NYC Mayor's Cup content reaches their readers."

"Youth1 is excited to work with NYC & Company to cover the NYC Mayor's Cup and highlight the accomplishments of top youth athletes across the five boroughs," says Youth1 Chief Content and Creative Officer/Partner Adam Levitt. "As the most trusted brand in youth sports, Youth1 is dedicated to providing the highest-quality coverage for these special events."

Youth1 and NYC & Company will launch the partnership on April 3 with the NYC Mayor's Cup inaugural Basketball All-Star Games, which will showcase the New York City Public School Athletic League's best male and female high school basketball players for the chance to be named the "Best in the City." Youth1 will provide comprehensive coverage of the event, including preview articles and game re-caps.

Coverage will continue through December, as Youth1 will feature the thousands of student athletes that comprise the NYC Mayor's Cup, culminating with the NYC Mayor's Cup Indoor Track & Field Championships, where the best male and female athletes from the Public School Athletic League, Catholic High School Athletic Association and the New York State Association of Independent Schools come together to compete for the title of "Best in the City."

About the Mayor's Cup: The NYC Mayor's Cup is a series of athletic events, encompassing a wide range of athletic competition through 13 sports, including baseball, basketball, chess, cricket, cross country, indoor track & field, lacrosse, outdoor track & field, softball, soccer, table tennis, wheelchair basketball and wrestling. The series will recognize athletes that are the "Best in the City" in their chosen sport. For more information on the NYC Mayor's Cup series, visit

About Youth1 Media: Youth1 is the definitive youth sports brand, uniting the youth sports world with news, information and media. With unique content and access to youth sports directors, coaches and players, Youth1 offers news, features, profiles and multi-media that makes it THE most trusted online destination for everything youth sports. For more information visit

About NYC & Company: NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit

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