November 29, 2006 14:49 ET

YouTube and Cingular Wireless Crown Winners of First Underground Contest

YouTube Community Recognizes Greenland, Maldroid, Ostrich Head and Pawnshop Roses as They Rise Up in First YouTube Music Promotion

SAN BRUNO, CA and ATLANTA, GA -- (MARKET WIRE) -- November 29, 2006 -- YouTube, a consumer media company that allows people to watch and share original videos through a Web experience, today announced the winners of the YouTube Underground contest presented by Cingular Wireless, the nation's largest wireless carrier. Hundreds of thousands of people in the YouTube community voted on the video entries submitted -- which topped 2,200 -- determining who would rise up as the best bands in the YouTube Underground presented by Cingular.

From the top finalists selected by YouTube community votes, Alexandra Patsavas of Chop Shop Music Supervision selected Greenland as best song, Maldroid as best music video, Ostrich Head as best creative work and Pawnshop Roses as best live performance. Patsavas is well-regarded as an award-winning music supervisor for her work on shows such as "The O.C.," "Grey's Anatomy" and "Without a Trace."

"We left it to the community to find the best bands in the YouTube Underground presented by Cingular, and they discovered some truly gifted musicians," said Julie Supan, senior director of marketing for YouTube. "We're thrilled with the success of this contest and will continue to create promotions that will help musicians reach new audiences and achieve success, while also helping partners like Cingular reach new audiences in innovative and exciting ways."

The winning bands appeared today on ABC's Good Morning America where their videos were aired during the broadcast. The bands also received roundtrip airfare and lodging in New York City, new equipment from Gibson Guitar and Epiphone, use of the Gibson Guitar exclusive tour bus while in New York City, a front page video feature on YouTube and the chance to have their song featured in a major film or television show by Chop Shop Music Supervision.

"We are excited to be a part of the first-ever YouTube music promotion, and to help give these young bands a new avenue through which to have their music discovered," said David Garver, Executive Director, Segment Marketing and Sponsorships, Cingular Wireless. "Cingular is always looking for ways to be on the cutting edge of the music world, and we are excited to be partnered with YouTube and the YouTube community."

Cingular Video subscribers were able to view selected clips of the video entries on their wireless phones since the launch of the contest and now have access to the four winning videos.

About the Bands

Greenland: BEST SONG

Winning Video:

Five piece pop-outfit Greenland hails from Nashville. The band plans to dominate the world with true pop/rock that pleases the harshest music critics while still making sure not to alienate the public by being too artsy or exclusive. A product of its past, Greenland blends Beach Boys and Beatles-esque harmonies with modern influences including Radiohead, Wilco, Phish and Coldplay and early '90s guitar rock and '70s folk rock. With four vocalists, three who are known to take the lead, the band's winning song "The Way it Is" was written to create an awareness that change must come from the individual and society will catch up.


Winning Video:

Maldroid formed in March of 2006 in rebellion to today's forms of pop and rock. The band takes fans back to the "pop that used to rock" with sounds reminiscent of the '60s British invasion. The group of seven is passionate with a do-it-yourself attitude, writing, directing and animating all of their own videos. Inspired by the '80s "Take On Me" video by Norwegian band a-ha, winning video "He Said, She Said," was created in an Oakland Apartment with zero budget.


Winning Video:

Formed in 1997, Los Angeles based Ostrich Head creates their "neck breaking beats" by blending hip-hop with soulful harmonies as heard in winning video, "Freak Show Carnival." Staying true to the underground scene, the band relies on word of mouth for exposure that results in sold-out performances showcasing their natural ability to turn words into powerful melodies. Ostrich Head has toured across the U.S. & Europe and performed with artists such as Kool Keith, Old Dirty Bastard, Aceyalone, Lyrics Born, Dub Cat, Awol One, 2Mex, The Alkoholics, Jimmy Cliff, Sir Mix-a-lot and Digital Underground, to name a few.


Winning Video:

Philadelphia-based Pawnshop Rose began when Paul Keen gave up football for a new found passion in music. Self taught guitarist, Keen was later joined by Kevin Bently and Justin Monteleone who both play bass and guitar, and Rich Fogg on the drums. Meshing modern music with the classic rock of the '60s and '70s, enables Pawnshop Rose to create music of today with a hint of yesterday which is evident in their winning video "Gets So Hard." The name "Pawnshop Rose" signifies the old, the new and the unexpected as the band continues to chart its own course, without any boundaries.

About YouTube

Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on and across the Internet through websites, blogs, and e-mail. YouTube currently delivers more than 100 million video views every day with 65,000 new videos uploaded daily and it has quickly become the leading destination on the Internet for video entertainment.

About Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving 58.7 million customers. Cingular, a joint venture between AT&T Inc. (NYSE: T) and BellSouth Corporation (NYSE: BLS), has the largest digital voice and data network in the nation -- the ALLOVER® network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover®, the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at Get Cingular Wireless press releases emailed to you automatically. Sign up at

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