December 29, 2006 10:43 ET

YouTube, Chevrolet and Warner Music Group Present New Year's Eve Countdown Around the World

YouTube Community and Warner Music Group Artists Create Special New Year's Messages to Share With the World

SAN BRUNO, CA; DETROIT, MI and NEW YORK, NY -- (MARKET WIRE) -- December 29, 2006 -- YouTube, a consumer media company for people to watch and share original videos through a Web experience, and Warner Music Group Corp. (NYSE: WMG), one of the world's major music companies, today announced the first-ever YouTube New Year's Eve Countdown presented by Chevrolet. The promotion will celebrate New Year's as it happens around the world with new videos featured every hour from New Zealand to Los Angeles.

As New Year's Eve rings in around the world, special messages from YouTube celebrities Boh3m3, Smosh, Terra Naomi, Renetto, Chad Vadar, The WineKone and YourTube News, as well as award-winning artists from WMG labels Atlantic Records, Warner Bros. Records and Warner Music International will be featured on the homepage.

In addition to videos from top YouTube personalities, WMG will provide special video content from New Year's celebrations with its artists as well as music videos and concert footage. "Almost-live" videos from New Year's concerts will be uploaded directly from the venues as the events occur with ShoZu-enabled mobile phones, featuring Fueled By Ramen/Atlantic Records artist Panic! At the Disco from New York City's Times Square, Atlantic Records artist Paolo Nutini from Scotland and Warner Bros. Records artists The Flaming Lips and the Goo Goo Dolls from Los Angeles, Mike Jones from Houston, Muse, My Chemical Romance from New York City's Times Square and Red Hot Chili Peppers. The New Year's Channel will also feature comedy skits from select performers as well as specially recorded live songs for the event.

"Our community served as the inspiration behind this idea. In 2006 we witnessed an influx of New Year's resolution and celebration video postings as the New Year began," said Jamie Byrne, Director of Advertising Strategy for YouTube. "Thanks to support from our users, Chevrolet, and exclusive content from Warner Music Group artists, we will be able to offer a special venue for the community and the world to share their New Year's celebrations and begin a new tradition."

YouTube is encouraging users to upload their New Year's resolutions and wishes for a chance to be featured on the homepage alongside the YouTube celebrities and Warner Music Group artists. Users can upload their videos in a special New Year's YouTube group at

"Warner Music Group is continually seeking new ways to empower our artists and their fans. This New Year's Eve Bash with YouTube further redefines how our artists and fans are coming together around the world through platforms that are transforming all of our lives," said Dan Pelson, Senior Vice President, Global Consumer Marketing, WMG. "We look forward to kicking off 2007 with the YouTube community as they celebrate the music of their favorite Warner artists."

On December 31st and January 1st, Chevrolet will serve as the exclusive sponsor of YouTube which will feature a special edition homepage to host all of the specially created New Year's content.

"New Year's Eve is a truly global holiday and Chevrolet is a truly global brand. We sell cars and trucks in more than 120 countries around the world, so we're very happy to be part of YouTube's worldwide stage to showcase how different cultures celebrate New Year's Eve," said Ed Peper, Chevrolet general manager.

Featured New Year's YouTube messages will be posted by WMG artists including Adrienne Pauly, Beatsteaks, Big and Rich, Blake Shelton, Bloc Party, Brainstorm, Crime Mob, Cute Is What We Aim For, Danity Kane, Death Cab for Cutie, Diane Weigmann, Eisley, Emmanuel Moire, Guster, Gym Class Heroes, Head Automatica, James Blunt, Jean-Michel Jarré, Jet, John Butler Trio, Johnny Hallyday, Kid Rock, Lil Scrappy, Liza Li, Lupe Fiasco, Mastodon, Melee, Michael Buble, Michael Youn and Fatal Bazooka, Musiq Soulchild, Mute Math, My Chemical Romance, Panic! At The Disco, Pretty Ricky, Regina Spektor, Seeed, Simple Plan, Taking Back Sunday, Talib Kweli, The Academy Is..., The Ditty Bops, The Streets, The Used, T.I., Trick Daddy and Zdob Si Zdub.

About YouTube

Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on and across the Internet through websites, blogs, and e-mail. YouTube has quickly become the leading destination on the Internet for video entertainment.

About Chevrolet

Chevrolet is one of America's most well-known and successful automotive brands. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. In addition, Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $52,000. Offering dynamic yet timeless designs, Chevy owners demand great looks that don't go out of style, high performance per dollar, and features expected in more expensive vehicles. Chevrolet's global headquarters is at the GM Renaissance Center in Detroit.

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About Warner Music Group

Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Atlantic, Bad Boy, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire, operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers.

Contact Information

  • Media Contacts:

    Caroline Tanaka
    Allison & Partners for YouTube
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    Terry Rhadigan
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    Amanda Collins
    Warner Music Group
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