SOURCE: BRIDES

BRIDES

December 28, 2015 06:00 ET

YouTube Star Elle Fowler Says "I Do" to BRIDES Live Wedding

America Can Watch and Help Plan YouTube Personality Elle Fowler's Wedding on Brides.com

NEW YORK, NY--(Marketwired - Dec 28, 2015) - Today, Michelle Myers, publisher and CRO of BRIDES, and Keija Minor, editor in chief of BRIDES, announced this year's BRIDES Live Wedding® will follow YouTube personality and lifestyle, beauty, and fashion maven Elle Fowler through her journey to her wedding day. BRIDES, which is published by Condé Nast, launched BRIDES Live Wedding® in 2012 and since then has evolved it into a fully integrated program across platforms, including video, social, Web, print, and a live event. In 2016, the four-part series, which will air on Brides.com and the BRIDES YouTube channel, will take viewers through Elle's planning process, culminating in her wedding day!

For the second year in a row, The BRIDES Live Wedding® video series will be produced by multi-platform digital entertainment company Collective Digital Studio (CDS), which is best known for production of the hit Web series Video Game High School, as well as TV shows for Epic Meal Time and FRED.

Elle's wedding will be planned by BRIDES editors with the help of all of America and beyond, with voting on elements of her wedding such as the honeymoon, her big-day beauty look, wedding gown, menswear, and more. BRIDES Live Wedding® has secured sponsors in key categories. Currently, sponsors include:

  • Wedding Gown by Monique Lhuillier
  • Test Drive Your Honeymoon and Luxury Included® Honeymoon by Sandals Resorts
  • Beauty by Mary Kay
  • Formalwear by Joseph Abboud at Men's Wearhouse

"I am so excited to be working alongside the BRIDES team to plan my dream wedding," said Elle Fowler. "With the BRIDES editors behind my ceremony and reception, I know everything is going to be perfect. I wouldn't trust my wedding planning to anyone else!"

"BRIDES is thrilled to be working with celebrated YouTube personality Elle Fowler," said Michelle Myers, publisher and CRO of BRIDES. "It is the perfect marriage of brands, and with the program's existing audience plus Elle's substantial group of loyal and engaged followers, we know this year's program will be a huge success."

"Through her YouTube channel, Elle Fowler helps girls with beauty, fashion, and lifestyle advice, which is very in line with what we do for women as we guide them from engagement through the big day and beyond," said Keija Minor, editor in chief of BRIDES. "We look forward to working with our online audience to plan her the wedding of a lifetime."

For more information on BRIDES Live Wedding® please visit Brides.com.

About BRIDES
In over 80 years of publication, BRIDES, published by Condé Nast, has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES is a bimonthly publication that reaches over five million readers. Brides.com is a leading resource for engaged women, with original content, image galleries, and interactive tools such as a budget tracker, wedding to-do list, inspiration boards, and more. BRIDES is available digitally for the iPad and seven-inch tablets. BRIDES stationery lines with Michaels craft stores and Checkerboard Fine Papers are available online and in retail stores across the country. For more information on BRIDES, please visit Brides.com.

Facebook.com/Brides| Twitter.com/Brides| Pinterest.com/Brides| Plus.google.com/+brides| Instagram.com/Brides| YouTube.com/Brides|

About Monique Lhuillier:
Monique Lhuillier is internationally recognized as one of America's foremost designers. Established in 1996 by Monique Lhuillier and her husband, Tom Bugbee, the company is considered one of the leading fashion houses in design, quality and creativity. With a passion for creating collections that are both feminine and modern, Monique Lhuillier continues to design ready-to-wear, accessories and bridal collections that are luxurious, chic and true to her aesthetic. Fans include Emma Stone, Blake Lively, Diane Kruger, Taylor Swift, Reese Witherspoon, Anna Kendrick and the First Lady Michelle Obama among others. Monique's signature design sensibility has led to the launch of licensed products including fur, fine jewelry and tabletop, transforming the company into a luxury lifestyle brand. Monique Lhuillier products are distributed through Monique Lhuillier stores, premium department stores and specialty stores throughout the world.

For additional information on Monique Lhuillier, please visit moniquelhuillier.com

Follow us on social media @M_Lhuillier and @MoniqueLhuillier

About Sandals Resorts:
Sandals Resorts offers two people in love with the most romantic, Luxury-Included® vacation experience in the Caribbean. With 15 stunning beachfront settings in Jamaica, Antigua, Saint Lucia, The Bahamas, Barbados and Grenada, Sandals Resorts offers more quality inclusions than any other resort company on the planet. Signature Love Nest® Dream suites for the ultimate in privacy and service; butlers trained by the English Guild of Professional Butlers; Red Lane® Spa; Discovery Dining, ensuring top-shelf liquor, premium wines and gourmet specialty restaurants; Aqua Centers with expert PADI® certification and training; fast Wi-Fi from beach to bedroom and WeddingMoons®, for dream destination weddings are all Sandals Resorts exclusives. Sandals Resorts is part of family-owned Sandals Resorts International (SRI), which includes Beaches Resorts and is the Caribbean's leading all-inclusive resort company. For more information about the Sandals Resorts Luxury Included® difference, visit www.sandals.com.

Follow us on social media @SandalsResorts and @weddingmoons.

About Mary Kay:
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

Follow us on Instagram @MaryKayBrides.

About Men's Wearhouse:
The Men's Wearhouse, Inc. is the largest specialty retailer of men's suits and the largest provider of rental product in the U.S. and Canada with 1,748 stores including tuxedo shops within Macy's. The Men's Wearhouse, Jos. A. Bank, Moores and K&G stores carry a full selection of suits, sport coats, furnishings and accessories in exclusive and non-exclusive merchandise brands and Men's Wearhouse and Tux stores carry a limited selection. Most K&G stores carry a full selection of women's apparel. Tuxedo and suit rentals are available in the Men's Wearhouse, Jos. A. Bank, Moores, Men's Wearhouse and Tux stores as well as tuxedo shops within Macy's stores. Additionally, Men's Wearhouse operates a global corporate apparel and workwear group consisting of Twin Hill in the United States and Dimensions, Alexandra and Yaffy in the United Kingdom.

For additional information on Men's Wearhouse, please visit the Company's websites at www.menswearhouse.com, www.josbank.com, www.josephabboud.com, www.mooresclothing.com, www.kgstores.com, www.twinhill.com, www.dimensions.co.uk and www.alexandra.co.uk.

Follow us on social media @MensWearhouse.

About Collective Digital Studio
Collective Digital Studio (CDS), founded by Michael Green, Reza Izad, Gary Binkow and Dan Weinstein, is a multi-platform digital entertainment company that develops, produces and distributes original entertainment programming. One of the leading YouTube multichannel networks with over 1,000 channels delivering more than 2.5 billion views a month, CDS was founded in 2011. In July 2015, CDS merged with ProSiebenSat.1's Studio 71 to create Collective Studio 71, a global multi-channel network. CDS is distinguished for its ability to produce, distribute and market intellectual property across digital and traditional platforms, having pioneered the distribution of premium digital content to television. The company is best known for producing hit web series Video Game High School as well as TV shows for Epic Meal Time and F�ED. CDS boasts an unparalleled track record for delivering highly successful branded content initiatives for Fortune 200 brands, including Verizon, Dodge, Estee Lauder, Unilever, Procter & Gamble, Toyota, Sony PlayStation, and many more. Headquartered in Los Angeles, CDS also has offices in New York, Detroit, San Francisco and Toronto.

Contact Information

  • Press Contact:
    Samantha Kane
    Conde Nast's BRIDES
    Email Contact
    212-286-3809

    Dustin Parker
    APA for Elle Fowler
    Email Contact
    (310) 598-4774