January 27, 2014 08:00 ET
YoYo's brings premium, non-fat frozen yogurt to Cineplex theatres and stand-alone locations
TORONTO, ONTARIO--(Marketwired - Jan. 27, 2014) - YoYo's Yogurt Café today announced that it had recently sold a 50 per cent stake to Cineplex Entertainment. As a London, Ontario-based self-serve frozen yogurt chain with stores throughout the province, Cineplex will open new YoYo's Yogurt Café franchises in a number of new and existing theatres and standalone retail locations in the future. Cineplex recently opened YoYo's Yogurt Cafe stores at Cineplex Cinemas Queensway and VIP in Toronto, Ontario and the Pergola Commons development in Guelph, Ontario.
"This partnership is an ideal collaboration for our brand," said Jan King, President, YoYo's Yogurt café. "We complement the existing food service Brands found within the Cineplex portfolio and their expertise they will lend strength to our development, giving YoYo's a tremendous competitive advantage for both existing and future locations."
The transaction closed January 1, 2014.
About YoYo's Yogurt Cafe
YoYo's Yogurt Cafe was established in 2010 in London, Ontario. A Canadian-owned and operated company and the first of its kind in all of Canada, YoYo's Yogurt Cafe has set the standard in self-serve frozen yogurt. Delivering a premium product that tastes great has been a key focus and part of the success of our growing brand. Our yogurts are fresh, meaning a fresh liquid-based yogurt that is full of health benefits and probiotic cultures, all based on proprietary recipes. Our research and development team is dedicated to continuous research and testing, making the creation of new products and options an endless experience, while our customers enjoy the same quality, taste and texture at every location.
Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. Cineplex is headquartered in Toronto, Canada, and operates 161 theatres with 1,630 screens from coast to coast, serving approximately 77 million guests annually.
YoYo's Yogurt CaféDave CoultisDirector, Retail Operations519email@example.com
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