SOURCE: Yozio

Yozio

July 28, 2015 07:31 ET

Yozio Secures $7 Million in Series A Financing to Help Companies Accelerate Mobile User Growth

Foundation Capital Leads Round; Funds to Accelerate Development and Delivery of Critical Growth Platform for Mobile Apps

OAKLAND, CA--(Marketwired - Jul 28, 2015) - Yozio, the company powering organic growth for mobile apps, today announced that it has completed a $7 million Series A round of funding that it will use to help businesses around the world grow, activate, and convert their mobile user base. The new funding comes after record growth for Yozio's customers -- Yozio has powered more than 75 million mobile app installs, a 10x increase over the past year. In tandem with the funding, the company unveiled Yozio Deep Link Drill Down, the industry's first deep linking analytics solution that gives growth teams the insight to drive more in-app conversions.

The investment was led by Foundation Capital, with participation from existing investors Illuminate Ventures, Webb Investment Network, AME Cloud Ventures and others. Yozio had previously received $1.6 million in seed and angel funding. The new capital will help accelerate development of its mobile growth platform and expand engineering, sales, marketing, and business development. Ashu Garg, general partner at Foundation Capital, will join the board.

"There is a huge opportunity in the mobile space for new technologies that can help businesses effectively grow their mobile apps, convert their active user bases, and increase revenue. With the industry's most robust mobile app growth platform, as well as a proven team of growth experts at its helm, Yozio is at the forefront of innovation in the space," said Ashu Garg, general partner at Foundation Capital. "We are excited to partner with the team as the company continues to grow."

Most companies struggle to acquire and convert high quality users on mobile -- especially through organic channels -- because they lack the tools used in traditional web marketing to measure, acquire, convert, and engage with users. The Yozio Mobile Growth Platform solves these problems with a range of technologies including attribution, deep linking, optimization, and personalization. Using this platform, Yozio customers are able to acquire a majority of all new users through organic channels such as SEO, email, mobile web, and social media, as opposed to relying on costly app install ads. To date, Yozio has driven 75 million app installs and hundreds of millions of dollars in conversions for its customers.

"Our vision is to transform the way companies 'do growth' in an increasingly mobile and connected world. This new investment will enable us to expand our industry leading mobile growth platform and help the companies using it acquire and convert high quality organic users at a fraction of the cost of advertising," said Lei Sun, cofounder and CEO of Yozio. "We are thrilled to partner with our new and existing investors to deliver on our vision and, in the process, drive the transformation of mobile marketing and growth."

Yozio -- the most robust mobile growth platform -- enables mobile growth teams to:

  • Track organic installs and understand which campaigns and channels are driving user acquisition, conversion, and revenue.
  • Create compelling mobile workflows across mobile websites and apps to deliver the best user experience and maximize conversions.
  • Acquire mobile app users by using data to optimize organic campaigns and channels.
  • Reduce friction of mobile app on-boarding by bringing users directly to the content they seek within an app with deep linking, deferred deep linking and personalization.
  • Develop and understand growth best practices via the product and a world class customer success team.

About Yozio
Yozio helps mobile growth, marketing, and product teams crack the code on organic mobile growth. The Yozio Mobile Growth Platform combines powerful app measurement, deep linking, optimization, and personalization tools to help businesses drive massive increases in mobile user acquisition and conversions at a fraction of the cost of paid acquisition channels. From small startups to some of world's most popular brands -- including Airbnb, Etsy, and Pinterest -- Yozio's customers have created more than 300 million unique links and driven more than 75 million app installs without spending money on ads. Learn more at www.yozio.com.

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