SOURCE: Y & R

Young & Rubicam, Y&R

February 03, 2011 12:03 ET

Y&R Partners With News Corp. on Launch of The Daily

Agency's Land Rover and Virgin Atlantic Airways Clients Pioneer Advertisers in Much-Anticipated Publication

NEW YORK, NY--(Marketwire - February 3, 2011) - Y&R announced today that the agency is breaking work for both Virgin Atlantic and Land Rover as part of the highly anticipated launch of The Daily. 

"The Daily integrates the emotion of rich branding with the interactivity of digital. It embodies innovation, which makes it a great and natural platform to bring to life the innovation that defines both Land Rover and Virgin Atlantic," said Jane Barratt, President of Y&R New York. "As an agency, we are committed to the idea, 'Resist the Usual,' and The Daily is at the cutting edge of tablet technology and publishing."

Y&R has been working with News Corp. since the very early days of the venture. Greg Clayman, publisher of The Daily, remarked, "Part of the excitement of The Daily has been building a new model that transforms the way news is delivered and received. We knew it was critical to collaborate with partners who are equally committed to doing things in a new way. Y&R saw The Daily's potential immediately and brought their own great creativity and digital expertise to the table."

Land Rover has created work that leverages the flexibility of The Daily, integrating the idea of traditional print advertising with the experiential, interactive and actionable qualities inherent to the iPad. "Through the choice of The Daily iPad app and the story we are telling, we are taking the opportunity to show our customers that our brand puts as much faith in innovation and technology as they do. This is a true pairing of medium with message," said Finbar McFall, Vice President of Marketing for Land Rover North America.

Chris Rossi, Senior Vice President, North America, Virgin Atlantic Airways, stated, "The Virgin Atlantic flier has come to expect a unique and memorable travel experience driven by its commitment to pushing the frontier of the aviation industry. Selecting The Daily, another innovator, to showcase Virgin Atlantic's experience to consumers was a clear choice."

About Young & Rubicam
Young & Rubicam is one of the world's leading marketing communications companies. Run by Global CEO Hamish McLennan and Global CCO Tony Granger, the agency's work spans the communications spectrum and reflects the transformation that digital has driven across all media. In 2010, Y&R was ranked among the Top Three global agency networks for creativity at the prestigious Cannes International Festival. Y&R's flagship New York agency was also named the #1 agency in the U.S. and #2 worldwide at Cannes. Y&R was also awarded Network of the Year ranking by the Art Directors Club, the NY Festivals and the London International Awards.

Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world's most prestigious global brands, including Virgin Atlantic, Xerox, Accenture, Bacardi, Campbell's Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few. For more information, visit www.yr.com.

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