yubo, LLC

August 26, 2009 06:00 ET

yubo Redefines the Lunch Box With Moms and Kids in Mind

New Lunch Packing System Combines Innovative Personalized Style With a Convenient, Clean, Eco-Friendly Design, so Taking Lunch Is Always Fun and Easy

SAN FRANCISCO, CA--(Marketwire - August 26, 2009) - As any parent knows, the lunch box is one of the most necessary, yet frustrating, accessories in a child's life. Kids want to carry something cool and current, while moms want a lunch box that's easy to use, easy to clean, and good for the environment. Sadly, the typical lunch box sold today is hardly unique, convenient or fun for kids. Instead, most have pedestrian designs, require endless use of plastic baggies, and become a smelly mess within a month. Finally, there is a better option: with yubo's revolutionary redesign of the lunch box inside and out, packing lunch is fun again.

The creators of yubo started with a simple concept: the lunch box should be cool, easy to clean, and help to prevent waste, not create it. Working with one of the top design firms in the country, along with a healthy dose of real-life experience as parents, founders Cyndi and Paul Pedrazzi created a lunch box that a child can personalize on the outside and parents can customize on the inside for packing the perfect lunch. Even better, yubo can go straight into the dishwasher anytime.

"With yubo, parents use our custom-made containers instead of baggies, which is better for the environment and cuts down on cost, one snack at a time," said Cyndi Pedrazzi, mother of two girls, ages 5 and 3. "But we wanted yubo to be more than just parent-focused; we wanted it to be fun for kids too. With our interchangeable faceplates, kids can choose from any of yubo's signature designs, display their photos, or artwork, so yubo is always about their own unique personality."

The yubo lunch box is a reinvention from the ground up. At the core is a patent-pending modular design using BPA-free plastic treated with an anti-microbial agent, allowing for frequent, thorough dishwasher cleaning. Inside is a specially fitted ice pack and three food-safe, economical and reusable food containers, all designed for kid-friendly foods.

Outside, kids create their own look by ordering custom tags and faceplates. They can personalize their lunch box with yubo's own designs, optionally add their name, or upload their own artwork or photos for a completely personal look. At just $4.95-$6.95 for a pack of two, the faceplates can be changed regularly, turning the lunch box into a creative canvas for kids to express themselves as they grow.

The revolutionary yubo lunch box will be available in three delicious colors: pink, blue, and orange, beginning in September 2009. The standard lunchbox is $21.95, while the deluxe model includes three custom food containers and an ice pack for $29.95. Available initially on the company's website,, yubo will be coming soon to retailers nationwide.

Facts at a Glance: yubo Lunch Box

--  Unique, patent-pending, modular construction
--  Anti-microbial, BPA-free and dishwasher safe
--  Fresh, modern design in three kid-friendly colors
--  Reusable food safe containers for a perfect fit and no waste
--  Personalized faceplates and tags mean infinite style possibilities for
--  Available September 2009 at
--  Standard lunch box priced at $21.95; deluxe box with food containers
    and ice pack is $29.95

Contact Information

  • Contact:
    Kristina Junger-Godfrey
    Junger-Godfrey PR
    Phone: 949.720.7062
    Email: Email Contact