November 20, 2012 09:00 ET

YuMe Debuts Industry-Leading, Tablet Video Advertising Offerings and Tablet-Specific Ad Units, Powering Unlimited Creative Possibilities

"YuMe Ads" Offer Brands Widest Variety of Options, Shortest Time to Market for Industry's Fastest-Growing Video Screen

REDWOOD CITY, CA--(Marketwire - Nov 20, 2012) -   YuMe, the leading provider of digital video brand advertising software and services, today announced availability of the industry's most extensive portfolio of tablet-specific ad units and a new tablet video product offering. The new ad units, part of the YuMe Ads product offering, give brands and agencies the shortest time to interactive tablet video ad unit delivery in the advertising industry, and include both ready-made and custom execution options. With the new ad units and ad offering, tablets can now be targeted in highly-effective independent campaigns, or as part of multi-screen video brand advertising campaigns on the Connected Audience Network.

Infinite Tablet Advertising Options, Quick Turnaround
As the fastest-growing mobile application category1 in terms of overall traffic, video consumption on tablet screens represents a massive advertising opportunity for today's leading brands to engage with consumers. Within the mobile category, a recent study showed 54 percent of tablet users2 report watching video on their tablets on a weekly basis. YuMe's development of Mobile Flip and other tablet-oriented ad units gives brands and agencies an infinite number of ready-made as well as custom designed interactive video advertising options to effectively reach this rapidly growing audience.

Explaining how a Mobile Flip execution helped the CW cable network's 2012 fall season launch, Jet Wharton, West Coast Digital Director of media agency OMD said: "Understanding the interests of the tech-savvy influencers and the heavy mobile and tablet usage among our primary audience (women 18-34), we wanted to leverage those behaviors to drive brand awareness and show tune-in. Working with YuMe to create the network's first-ever Mobile Flip ad unit, we were able to deliver the type of progressive, interactive content that we knew would engage our audience, and also enable sharing across screens -- their own as well as their influencer networks."

Industry-Leading Tablet Offerings
Used for either stand-alone tablet campaigns, or as part of an orchestrated multi-screen video advertising initiative, YuMe Ads offer a number of unique technology and ad unit development benefits, including:

1. Reduced Time to Market; Increased Variety of Tablet Ad Units - YuMe offers unique, interactive video brand experiences on tablet devices that can be delivered to market in less than a week, and with ready-made as well as custom-made executions.
2. Integrated Tablet SDK and YuMe Ads Framework - YuMe's state-of-the-art, lightweight software development kits (SDKs) are now available for tablet devices. Premium publishers use the SDK to quickly monetize their tablet audience and applications. The YuMe Ads Framework is designed from the ground up to support multi-screen video advertising by determining the tablet or other viewing device, then adapting the video ad size, layout and encoding accordingly.
3. Comprehensive Brand Flexibility and Control - YuMe guarantees 100 percent of ads run on premium publications and mobile applications, both in-app via the tablet SDK, and on the mobile Web with our transparent HTML5 compatibility. Ads are placed inside brand-safe content, are fully visible, quality placements, and are contextually relevant. Integrated rich-targeting capabilities include demographics, geography, day-part, ad context, device make and model, mobile operating system, device age, and more, all at scale. Rich analytics and brand lift reporting ensure delivery of actionable brand insights.

"YuMe Ads means delivering fast, highly-interactive and measurable video brand experiences on tablets, the YuMe way," commented Ed Haslam, senior vice president of marketing, YuMe. "Using our SDK and the YuMe Ads Framework, for the first time, brands can deliver unique tablet video branding experiences with a rich and unprecedented variety of interactive, custom executions."

To learn more about currently available YuMe Ads for tablet and smartphones, please visit:

About YuMe
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe's patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing -- PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit, follow @YuMevideo on Twitter (, or like YuMe on Facebook at

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

1 Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011-2016, February 14, 2012.

2 Online Publisher's Association (OPA), "A Portrait of Today's Tablet User - Wave II" conducted by Frank N. Magid Associates, June 18, 2012.