June 11, 2012 09:00 ET

YuMe Executive Frank Barbieri to Speak on Connected TV Advertising at TV of Tomorrow Show 2012

Panel to Focus on Key Role of Advertising in Standard and Connected TV Ecosystems

REDWOOD CITY, CA--(Marketwire - Jun 11, 2012) - YuMe, the leading provider of digital brand advertising software and services, today announced it will be speaking on a significant panel during Interactive TV Today [itvt]'s TV of Tomorrow show, to be held June 12 - 13, 2012 at The Yerba Buena Center for the Arts in San Francisco. TV of Tomorrow is a leading global gathering of executives, technologists and creatives working in the Interactive and Multiplatform Television industry and community.

During the TV of Tomorrow event, YuMe Senior Vice President of Corporate Development Frank Barbieri will participate in the "Connected-TV Advertising in Context" panel, engaging with other leading industry executives and sharing examples of how YuMe matches the right ad to the right audience on any screen, for increased brand awareness. The panel will be moderated by the Connected TV Marketing Association. Additional panel details are included below.

Panel Date and Time: Tuesday, June 12, 2012; 1:00-2:00 p.m.
Location: Yerba Buena Center for the Arts, Screening Room
Panel Title: Connected-TV Advertising in Context

Panel Description
This session will examine the current state of the still-nascent connected-TV advertising space, and attempt to ascertain the role connected-TV advertising needs to play in the emerging multiplatform IP-connected advertising ecosystem -- as well as in the broader TV advertising ecosystem in general.

Panelists are expected to explore such questions as: What technological challenges have emerged from early-stage deployments of connected-TV advertising, and how are these challenges being addressed? What kinds of connected-TV advertising formats and campaigns have proved most effective to date and why? How should advertisers and agencies go about planning TV ad campaigns across connected TV and other IP-connected platforms, and what role should each of these connected touchpoints play in those campaigns? How well is the media-buying process for TV advertising across IP-connected platforms working? In what ways should the advertising industry conceive of advertising on IP-connected platforms differently -- should it attempt to replicate traditional industry models such as the Upfronts? In what ways are viewers interacting with advertising on connected TV and other IP-connected platforms, and what kinds of data are being generated as a result of these interactions? And how should we expect the relationship between content and advertising on IP-connected platforms to evolve going forward?

Panelists will include:

  • Frank Barbieri, SVP of Corporate Development, YuMe
  • Jodie McAfee, GM, Samsung AdHub Europe
  • Wendell Wenjen, Director of Strategic Alliances, LG Electronics
  • Bismarck Lepe, President of Product Strategy, Ooyala
  • Jeff Siegel, SVP of Global Media Sales, Rovi
  • Zach Weiner, President, North America, Connected TV Marketing Association (Moderator)

About YuMe
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe's patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing -- PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, and Translink Capital. For more information, visit, follow @YuMevideo on Twitter (, or like YuMe on Facebook at

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

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