February 23, 2010 09:00 ET

YuMe Expands Leadership With Appointment of Michael Hudes as Executive Vice President

Digital Media and Advertising Industry Veteran Joins Executive Team

REDWOOD CITY, CA--(Marketwire - February 23, 2010) -  YuMe, the leading video advertising technology company, today announced the appointment of Michael Hudes as Executive Vice President. In his new role, Hudes will focus on corporate development and the adoption of YuMe's ACE video advertising platform, working to further expand the company's cross-platform solutions for both publishers and advertisers.

"Michael's expertise will help YuMe continue to monetize video wherever it is found -- from web to mobile devices and IPTV. His exceptional experience in developing and expanding media and advertising businesses will help grow YuMe's technology footprint and leadership within the video advertising space," said YuMe CEO Michael Mathieu.

Hudes previously served as President of Innovation Strategy and Growth for Interpublic Group's Mediabrands and President and Chief Operating Officer of Organic, Inc., where he oversaw the company's evolution from a 17 person shop dedicated to building websites to a 1,300 person team focused on digital marketing services. Most recently, Hudes was CEO at Keystream, where he led the development of a platform for publishers and advertisers to create dynamic overlay advertising units to more effectively monetize video content. 

"YuMe has proven its position as the clear leader in cross-platform video advertising with its ACE platform and innovative video advertising technologies," said Hudes. "YuMe has seen consistent, continued growth throughout the past year and its role in helping the video advertising industry move forward is undeniable."

Last week, YuMe announced $25 million in funding led by Menlo Ventures. In January, YuMe launched the Triple Play video ad placement. These latest moves represent YuMe's respected leadership position in the video advertising industry and continued success in helping the nation's largest publishers monetize their video content and marketers reach the right audience at scale with video advertising.

About YuMe
YuMe is a video advertising technology company that is making professional video profitable for publishers and impactful for advertisers. With 500+ publishers, more than 1 billion video streams and 70 million unique viewers per month, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms -- Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit, follow @yumevideo on twitter (, or become a fan of YuMe on Facebook at