SOURCE: YuMe

YuMe

October 24, 2012 09:00 ET

YuMe Joins the Kaltura Exchange to Bring Publishers Turnkey Solutions to Monetize Video Content

Strategic Partnership Enables Content Distributors to Merge Content and Advertising to Maximize Ad Revenue

REDWOOD CITY, CA--(Marketwire - Oct 24, 2012) - YuMe, the leading provider of digital brand advertising software and services, and Kaltura, Inc., developer of the first and only open source online video platform, have partnered to offer turnkey video monetization solutions to Kaltura publishers. YuMe has joined the Kaltura Exchange video solutions marketplace to allow publishers, including customers like Edge Music Network, to insert in-stream video advertising and effectively monetize video content, providing the means to easily and reliably scale video advertising operations.

YuMe has developed a plug-in, available in the Kaltura Exchange, which provides all the functionality of its advertising SDKs -- such as custom ad units, advanced reporting, and advertiser brand safety controls -- to the Kaltura Video Player. The YuMe-Kaltura plug-in enables immediate access to YuMe's ACE for Publishers 4.0 ad management system as well as a dynamic connection to a large pool of brand advertisers through YuMe's Connected Audience Network. By simply establishing an account with YuMe, customers gain immediate access to these benefits.

"As happy Kaltura customers, we're thrilled that YuMe's Kaltura plug-in provides easy access to all the inventory management, campaign scheduling, and advanced reporting functionality of the AFP ad management system, along with the strong monetization, brand focus, and ad campaign diversity of the Connected Audience Network," said Elizabeth Vargas, CEO of Edge Music Network, a music channel designed to connect fans with their favorite band across the world. "We expect to significantly increase our video advertising revenue by leveraging the new YuMe solution."

Bridging the Advertising and Content Divide

YuMe's plug-in for the Kaltura platform allows content developers and video producers to make the most of their video content by providing them with a pre-integrated solution for combining advertising and content platforms.

"We built YuMe's technology and services to help publishers organize and package their video content to generate the most money possible from TV brand advertisers, even as their businesses grow and evolve," said Bryan Everett, Executive Vice President, Business Development, YuMe. "As a leading online video platform, Kaltura works with a variety of growing media companies. We look forward to helping all of these companies build a sophisticated video business with high monetization potential."

"We are delighted to have YuMe as a Kaltura Exchange partner, to further enhance our range of monetization offerings to our community of customers, developers, integrators and content distributors," said Shay David, co-founder and CRO of Kaltura. "The Exchange is geared to expanding the Kaltura platform capabilities via experts in each field. To that end, our integration with YuMe brings our members powerful new capabilities for creating new revenue streams."

For more information, visit http://exchange.kaltura.com/content/ace-publishers.

About Kaltura
Kaltura provides the world's first Open Source Online Video Platform, transforming the way people work, learn and entertain, using video. Kaltura provides leading media companies with advanced media management publishing and monetization tools for extending their audiences. Kaltura provides enterprises with powerful video tools for internal knowledge sharing and collaboration and for effective marketing. Kaltura offers educational institutions with disruptive video solutions for teaching and learning, improving learning results and access to knowledge. The platform and applications allow to easily deploy video in any website or any web platform. Kaltura was recently recognized in Forbes as one of the six fastest growing tech companies; by VentureBeat as a 'Next Billion Dollar Enterprise Software Company'; and one of the top 5 companies that influence the way students learn by Business Insider. Kaltura's platform engages hundreds of millions of viewers, offers next generation learning for millions of students and teachers, and improves productivity and interaction among millions of employees across the globe. For more information: www.kaltura.com. To join Kaltura's community visit: www.kaltura.org and www.html5video.org.

About YuMe
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe's patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing-PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or like YuMe on Facebook at www.facebook.com/YuMevideo.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

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