SOURCE: YuMe

YuMe

May 17, 2013 09:00 ET

YuMe Tackles Screen Fragmentation and Monetization at Cross Platform Summit

YuMe Bootcamp at APPNATION Speaks to Digital Video Mobile & CTV Best Practices for App Developers

REDWOOD CITY, CA--(Marketwired - May 17, 2013) - YuMe, a leading provider of digital video brand advertising solutions, is moderating a "bootcamp" session at the third annual APPNATION Cross Platform Summit, May 21-22, 2013, in New York City. The session, Best Practices: Advertising on Mobile & Connected TV (CTV) Apps, will address one of the biggest challenges in adtech today -- cross-platform app monetization. The panel will discuss current issues and opportunities within today's fragmented media ecosystem, with first-hand perspectives from agency and digital media property partners.

"We're looking forward to YuMe's session; it's going to be a valuable discussion for our attendees," stated Drew Ianni, APPNATION Founder and Chairman. "YuMe is at the forefront of cross-platform video advertising and we're pleased to have the company and its panelists lend their expertise on the latest mobile and CTV advertising trends and practices."

The session will take place at 2:15 pm on May 21st at 82 Mercer in NYC. The discussion will be moderated by Vamshi Sriperumbudur, Vice President of Platform Product Marketing at YuMe. Also participating on the panel will be Gary Delfiner, President Digital Distribution, Screen Media Ventures at PopcornFlix and Elgin Kim, Head of Mobile Advertising at Slacker.

Key discussion points will include:

  • What are the latest trends, opportunities, challenges and benefits for digital video advertising, across mobile and CTV?
  • How does one best navigate and streamline video ad management monetization in apps, given the complexity of cross-platform digital ad operations?
  • Current technologies and standards: HTML5 Vs native, MRAID, VAST, SDKs, and more
  • Best practices for optimizing mobile and CTV video advertising?

"Video is a powerful way for both digital media properties and advertisers to reach audiences," commented Vamshi Sriperumbudur, Vice President of Platform Product Marketing at YuMe. "With the skyrocketing growth of mobile video and CTV content consumption, it's vital to stay current on the constantly evolving landscape of video advertising to connect with the right audience. YuMe is excited to facilitate the discussion on these critical topics, with some of the brightest minds in the industry."

For more information on YuMe's bootcamp at APPNATION, please visit http://appnationconference.com/nyc/bootcamp/

About YuMe
YuMe is a leading independent provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe's technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today's highly-fragmented market. YuMe is a privately held company headquartered in Redwood City, CA with European headquarters in London and eight additional offices worldwide. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit www.YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.

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