June 19, 2012 06:00 ET

YuMe Unveils ACE for Publishers 4.0 to Maximize Video Revenue: Launches QuickStart Edition

Updated ACE for Publishers Suite Optimizes Fill Rate and Offers Tailored Packages for All Publisher Types

REDWOOD CITY, CA--(Marketwire - Jun 19, 2012) - YuMe, the leading provider of digital brand advertising software and services, today announced the launch of ACE for Publishers 4.0 (AFP 4.0), a complete video ad management suite that delivers a reliable and scalable solution to drive higher revenue, lower operation costs, and streamline video ad processes across all connected screens. The AFP 4.0 suite features a new edition, AFP QuickStart, a web-based, easy-to-use service that allows any publisher to implement video advertising with minimal video ad operations expertise. The AFP QuickStart product is just one of the easily scalable solutions included in the ACE for Publishers 4.0 suite.

AFP QuickStart - Monetization Minus the Jargon
The QuickStart edition of AFP is designed to help publishers manage their video ad inventory and deliver ad campaigns efficiently and cost-effectively. It utilizes YuMe's proprietary yield optimization algorithm to maximize fill rates and automatically respond to real-time changes in impression supply, to ensure that publishers leverage the highest-paying ad network at all times.

"There is so much variety today among advertising formats, video standards, and device types that we wanted a single solution that would help us make advertising work properly and profitably across all devices and platforms, with multiple ad networks," said Jonathan French, CMO of global entertainment content leader HTV Media Group. "YuMe's AFP product suite is unique in the market because it gives us the video ad capabilities we need today, as well as the features that will help us maintain our leadership into the future."

YuMe's product designers spent hundreds of hours analyzing AFP Pro customers and their ad operations to outline a set of elemental process workflows. These workflows were designed to minimize the clicks and ad operations expertise required to set up, manage, and report on video ad monetization.

AFP QuickStart provides extensive performance metrics, including: clicks, impressions, viewthrough rates, response rates, pacing, and estimated revenue. Additionally, AFP QuickStart connects publishers with a large pool of brand advertisers through YuMe's Connected Audience Network, which delivers more than 2 billion video impressions monthly.

"Consumers today watch content whenever and wherever they want it, which means that publishers are faced with the challenge of having to manage inventory across online browsers and players, mobile apps, websites, and Connected TV apps, without significantly increasing their operational overhead," said Jayant Kadambi, CEO of YuMe. "The AFP QuickStart solution eliminates complicated processes and is ideal for helping publishers effectively monetize their inventory across devices, as they work with various ad networks."

AFP 4.0 Video Ad Management Suite
AFP 4.0 simplifies complex ad operation processes to drive greater monetization, leveraging YuMe's ACE Relevance Engine to deliver the right ad to the right person across multiple devices. The complete AFP 4.0 suite is tailored to fit the client's needs and includes:

  • AFP QuickStart - An easy-to-use web-based software that offers intuitive workflows to help publishers quickly and efficiently maximize fill rates, scale their video advertising business, and increase revenue. It is ideal for publishers that work primarily with ad networks to monetize their inventory.
  • AFP Pro - A complete set of cloud operations tools designed for complex businesses to expand advertising inventory and control revenue generation. AFP Pro allows content distributors to easily engage and manage syndication networks and create custom sales packages that target audiences based on video content and player context.
  • AFP for Service Providers (AFP SP) - A complete video ad management solution intended to help OEMs and CE manufacturers develop their own video advertising businesses. This edition enables OEMs and CE manufacturers to enter the TV advertising value chain through the creation of private, branded ad networks.

About YuMe
YuMe is the software infrastructure provider powering digital video and the next generation of television with its operating system for TV 2.0. Its video advertising technology and services seamlessly connect advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe. YuMe's patent-pending Relevance Engine powers its premium in-stream video ad network, the YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing -- PC, mobile, or connected TV. YuMe is a privately held company headquartered in Redwood City, CA with its European headquarters in London. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, and Translink Capital. For more information, visit, follow @YuMevideo on Twitter (, or like YuMe on Facebook at

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

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