SOURCE: yummly


February 20, 2013 08:35 ET

Yummly Serves Up Panel Session at Social Media Week

Founder and CEO David Feller Will Discuss How Food, Technology and Social Media Converge

NEW YORK, NY--(Marketwire - Feb 20, 2013) - Yummly (, the leading digital kitchen and recipe search platform, today announced that Founder and CEO David Feller will be a panelist at Social Media Week. Hosted by leading advertising agency JWT at their New York headquarters, the panel, titled "What's On Your Plate?: How Digital Has Evolved Our Palates," will address the ways technology has transformed our modern relationship with food, and how media and brands are adapting to those changes.

"Social Media Week is all about game changers and disrupters in the social space," said Dave Feller, CEO of Yummly. "At Yummly, we're constantly seeking new ways to connect people with the best food experiences they can have, whether they're looking for offbeat recipes with specialty ingredients or insight into our evolving technology, or sharing their customized discoveries online or on the go. We're excited to be a participant on this panel and shine light on the evolution of food both on and offline."

Featuring fellow representatives from Studiofeast and Nestlé, as well as popular food blog, the panel will explore how the first generation of game-changing food/tech companies have paved the way for the next set of technologies and social ideas that will digitize experiences with the art and craft of food. JWT Digital Strategy Director Jinal Shah will act as moderator for the discussion.

"When we sought representatives of the cutting edge of food and technology, Yummly came to mind immediately," says Jinal Shah, Digital Strategy Director at JWT. "The company's technology and customized approach to discovering and sharing recipes and ingredients online is representative of the major shift we are seeing as food, technology and social media converge."

The "What's On Your Plate?: How Digital Has Evolved Our Palates" panel will run from 12:00 to 1:30 pm today at JWT's Advertising and Marketing Hub, located at 466 Lexington Avenue, New York, NY 10017.


About Yummly
Yummly's mission is to create the ultimate digital kitchen platform. Headquartered in the heart of Silicon Valley, Yummly is backed by Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital, Intel Capital, and The Harvard Common Press. Its founding angel investors and advisory board include: Jeff Jordan (partner at Andreessen Horowitz), Bill Cobb (CEO, H&R Block), Justin LaFrance (StumbleUpon), Marcia Hooper and Brad O'Neill (CEO, TechValidate). For more information, visit Yummly (

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