Canada's Yummiest Mummy Contest

Canada's Yummiest Mummy Contest

September 19, 2007 11:10 ET

Yummy Mummy Erica Ehm Searching for Canada's Yummiest Mummy

TORONTO, ONTARIO--(Marketwire - Sept. 19, 2007) -

Attn: Lifestyle Editors

Erica Ehm, creator of www.yummymummyclub.ca and one of Canada's most recognizable media personalities has launched Canada's Yummiest Mummy Contest (www.yummiestmummy.com) presented by AIRMILES Reward Program. "Moms are invited to create and upload their homemade videos in hopes of winning yummy prizes including a trip of a lifetime courtesy of AIRMILES." Erica says, "If you can upload a video You Tube style- you're on your way to being crowned the yummiest!" This user-generated online video community celebrates hard-working, multi-tasking, sexy moms who entertain, inspire and survive at work, at home and at play.

Beginning October 1st people can go to the website to register and vote by choosing the contestant video that they think is the yummiest. Voters are automatically entered to win Yummy prizes just for casting a vote.

Finalists vying for the grand prize will be judged by The Mummy Mafia panel (WeeWelcome.ca, UrbanMoms.ca, Mommyclub.ca, SavvyMom.ca, ConnectMoms.com, FunnyMummy.ca). The winner of the grand prize will be announced on December 23.

So moms, be sure to upload your videos to be part of the Yummiest Mummy Contest. Besides the grand prize from Airmiles, there are numerous other yummy prizes from Roots, Crock-Pot, Disney, Cadbury, McCain Foods just to name a few.

"We're not looking for the next Martha Stewart" says Ehm. "That's not realistic or yummy. Canada's Yummiest Mummy will be inspired, dynamic, interested, stimulated, imperfect and occasionally naughty (and probably tired). That's Yummy!"

To view an image of Yummy Mummy creator Erica Ehm, please visit the following link: http://www.ccnmatthews.com/docs/Yummiest.jpg

Contact Information

  • For more information or to interview Erica Ehm contact:
    J9 Communications
    Janine Fawcett
    (416) 255-5881
    Email: j9@ontheboards.com