YYoga Announces Significant Financing and Expansion Within Vancouver and Toronto Markets

$9.0 Million Financing Secured With Fiore Capital Corporation, Beedie Capital Partners and Private Investors


VANCOUVER, BRITISH COLUMBIA--(Marketwire - Feb. 1, 2012) - YYoga CEO Terry McBride is pleased to announce that the Vancouver-based leading Canadian yoga and wellness company is expanding, supported by a $9.0 million capital raise led by Fiore Capital Corporation and Beedie Capital Partners. These two institutional investors were joined by a number of private individual investors from across North America.

The completion of the $9.0 million capital raise is targeted primarily towards YYoga's expansion into Toronto, and its continued expansion within the Vancouver market.

YYoga currently operates seven centers throughout British Columbia; running over 700 classes per week and has announced two new Vancouver-based locations to open in the next twelve months.

YYoga was founded by Lara Kozan and Terry McBride in 2007 and has since become one of the premier yoga destinations in the nation, repeatedly voted the #1 Yoga Studio in the Lower Mainland and receiving international attention and accolades from centers as diverse as New York and Japan.

According to McBride, "We are thrilled to expand the YYoga community right here at home in Vancouver and can't wait to provide an environment centered on wellness, committed to quality and rooted in community to Toronto. YYoga is about so much more than yoga, we support individuals and communities in their commitment to health and vitality."

"Fiore Capital is pleased to invest in Vancouver's #1 Yoga studio network and looks forward to working with the YYoga team to help it expand its platform in the Lower Mainland as well as bring the YYoga experience to consumers across North America."

According to Beedie Capital's Managing Partner, Randy Garg, who will also be joining the Board of YYoga:

"We are very pleased to be participating in this current round of financing for YYoga. As a previous early investor in the company, we have been very impressed by the levels of growth seen in each of the current roster of centers, and firmly believe the platform is now uniquely positioned for expansion into key markets across the country."

About YYoga

YYoga is a Vancouver-based leading Canadian yoga and wellness company, committed to providing an environment centered on wellness and quality. Currently offering over 700 classes per week across British Columbia, the company is now expanding into the Toronto market and adding further B.C. centers. YYoga is committed to supporting healthy lifestyles and communities across the nation. www.yyoga.ca

About Fiore Capital Corporation

Fiore Capital Corporation operates as a private financial advisory firm, managing a broad portfolio of private equity investments across North America. Fiore Capital is controlled by Frank Giustra and is focused on investment opportunities where its capital can assist entrepreneurs and management teams to grow their businesses to the next level of success.

About Beedie Capital Partners

Beedie Capital Partners manages the private, non-real estate investments of the Beedie Group of Companies; the largest industrial landlord in British Columbia. www.beediecapital.com

Contact Information:

YYoga
Lisa Moore
Director of Marketing
604.736.6002 ext. 115
lisa@yyoga.ca
www.yyoga.ca