SOURCE: OrderGroove

OrderGroove

February 26, 2013 12:00 ET

Zabar's Launches New Subscription Commerce Program on OrderGroove Platform

Zabar's -- New York City's Iconic Gourmet Specialty Food Store -- Replaces Existing Subscription e-Commerce Program With OrderGroove's Platform to Ensure That Customers Always Have Their Favorite Zabar's Products on Hand

NEW YORK, NY--(Marketwire - Feb 26, 2013) - OrderGroove, a pioneer in subscription software and membership commerce, today announced that Zabar's has launched its new subscription commerce program on the OrderGroove Platform. Through the new program called Z-Peat, Zabar's is enabling its customers to subscribe to their favorite and frequently purchased Zabar's products -- from coffee and teas to babka, bagels and rugelach. The new program ensures that Zabar's customers always have the products and flavors they love on hand, offering a more convenient shopping experience at www.zabars.com.

"Many of our customers want to receive their favorite Zabar's products, like coffee and bagels, every few weeks," said Larry Zilko, Director of Zabars.com. "Having to order online for each delivery is an inconvenience. With OrderGroove, we can offer our customers a unique and valuable replenishment service so they may always have their favorite Zabar's products on hand. While we attempted to build our own replenishment system previously, OrderGroove brought the team, insight and technology to ensure the best solution for our business and our customers. We are happy to be partnering with OrderGroove on this program."

OrderGroove's RetentionEngine Platform is seamlessly integrated with Zabar's website, allowing shoppers to turn a purchase into a convenient replenishment service using their existing Zabar's account. Using OrderGroove's platform, Zabar's is able to offer clear options for changing a shipment schedule, including accelerating orders, skipping orders or opting out of a subscription. Customers also receive subscription email notifications for key events such as subscriptions started, order reminders, subscriptions canceled, items added to upcoming shipments and more.

Each subscription order through the Z-Peat Auto-Ship program enables Zabar's to offer customers exclusive samples of new products and flavors. This helps customers discover products they may have been unaware of previously, as well as helps Zabar's drive customer retention and recurring sales. The Z-Peat program allows Zabar's to better understand its subscriber base's preferences, as well as the impact subscriptions have on its business and operations through real-time analytics, reports and customer service tools. The retailer's subscription offers will be routinely tested and optimized with OrderGroove's team of Retention Experts, whose ongoing analysis will further drive response and retention to the program.

"Zabar's is an iconic gourmet food destination in New York City that has incredible customer loyalty to both their brand and the products they offer," said Greg Alvo, founder and CEO of OrderGroove. "From bagels to coffee, we are very excited to partner with Zabar's in offering customers the ultimate level of convenience and service through subscriptions while further driving loyalty to the Zabar's brand." 

About Zabar's
For nearly 80 years, Zabar's has been a landmark gourmet epicurean emporium on New York City's Upper West Side. Begun as a single appetizing counter by Louis and Lillian Zabar, the store, now over 20,000 square feet, is run by their sons Saul and Stanley Zabar. Here and at zabars.com Zabar's customers find the finest custom roasted coffee, smoked fish, caviar, cheese, and deli foods that Zabar's has become famous for. The 2nd floor Housewares Mezzanine features kitchen equipment from around the world.

About OrderGroove
OrderGroove is a pioneer in subscription commerce that enables brands to identify, interact and deepen relationships with their most profitable customers to maximize lifetime value. The company's revolutionary SaaS-based subscription platform coupled with a team of subscription marketing Experts, allows retailers to tap the power of convenience to turn new and existing customers into repeat buyers -- dramatically increasing sales, building customer retention, maximizing lifetime value, and slashing customer defection rates. Brands using OrderGroove include Grainger, Teavana, L'Oreal, Jockey, Swanson Vitamins, Freshpair and ReStockIt.com. The company is privately held and headquartered in New York, NY and backed by institutional investors including Fung Capital, Legend and SWaN Ventures, Lerer Ventures and Allegro Venture Partners. For more information, please see www.ordergroove.com.

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