SOURCE: Zaldiva, Inc.

August 21, 2007 06:00 ET

Zaldiva Experiencing Strong Demand for Merchandise Through Online Channels

Company Actively Acquiring Collector Memorabilia Through Private Individuals, Estate Auctions and Acquisitions of Collections

FORT LAUDERDALE, FL--(Marketwire - August 21, 2007) - Zaldiva™, Inc. (OTCBB: ZLDV) (XETRA: UZ8) (FRANKFURT: UZ8), a specialty and online retailer of new and vintage Pop Culture collectibles, comic books and memorabilia, is seeing strong demand for its collectibles on Internet auction sites, including eBay. The company is actively acquiring memorabilia from individuals looking to monetize their collections and quickly turning this merchandise around via multiple Internet auction portals.

"Our retail store has really opened the door for people who are looking for an outlet for their collectible merchandise," stated Nicole Leigh Van Coller, CEO of Zaldiva. "The store allows these people to come in and speak with a knowledgeable professional who can value their merchandise and monetize it quickly for them." She added, "This works to the benefit of the individual looking to sell their merchandise, as we pay cash on the spot, and it provides us with merchandise that we can then put out to the market at what can amount to substantial gains.

"Recently, the company has purchased collections where it has realized returns of over 300% in a matter of weeks. We are able to satisfy the sellers need for quick cash on an unwanted asset and turn that asset into a profitable sale to a collector.

"We have had tremendous success acquiring undervalued collections and re-selling those collections at greater valuations, which can be hundreds to thousands of percentage points higher, depending on the collectible," continued Leigh van Coller. "eBay and sites like it are wonderful tools for our sales and marketing efforts. These sites allow buyers to examine and bid on a collection in an organized and fair manner. The market determines the value, which is ultimately the most equitable way, regardless of the product.

"As we continue to grow our business, both retail and online, we will increase our efforts to identify and acquire collections. These may come from individual collectors or as part of an acquisition of other small 'mom and pop' operators."

Zaldiva's entire collection of classic, pop culture and modern memorabilia can be seen at www.Zaldiva.com.

About Zaldiva, Inc.

Zaldiva.com offer a large variety of new and vintage Pop Culture collectibles including, but not limited to: comic books, graphic novels, statues and figurines, seasonal decor, DVDs, posters, dolls, action figures, T-shirts, die-cast vehicles and more. The company offers discounted Pre-Orders and Comic Book Subscription services. New items are listed at a significant discount to suggested retail prices and weekly deals can be found on Zaldiva.com's home page as well as through the company's online auctions and in the company's retail store.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

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