SOURCE: Zalemark Holding Company Inc.

February 17, 2009 12:46 ET

ZaleMark's Brands to Be Featured on Gems TV

SHERMAN OAKS, CA--(Marketwire - February 17, 2009) - ZaleMark Holding Company Inc. (PINKSHEETS: ZMRK) is pleased to announce that Gems TV (SES: AM3.SI) will be featuring several of ZaleMark's brands of jewelry on its U.S. nationwide TV shopping channels. Gems TV is an integrated manufacturer and television home shopping retailer of genuine colored gemstone jewelry that specializes in manufacturing jewelry in exclusive handcrafted designs. Gems TV sells directly to customers through a "reverse auction" system via television home shopping and the internet. Gems TV extended its TV shopping program into the United States in 2006, where the company now broadcasts to approximately 34 million full time equivalent subscribers. (Direct TV channel 233, Dish Network channel 226, and cable systems across the U.S.)

Diane Schneiderjohn, President of Gems TV USA, said, "We are excited and looking forward to providing our valued jewelry customer/collectors with an even wider array of offerings."

Additionally, ZaleMark and Gems TV have agreed to co-design and co-develop specific celebrity endorsed brands. ZaleMark CEO and creative director Steven Zale commented, "I am very happy about the new opportunity to work with a great company like Gems TV, and will be personally involved with this creative endeavor."

ZaleMark designs, develops, manufactures, and markets world-class lines of branded jewelry. The Company's current brand properties include Seventeen™, ESQ™, Badgley Mischka™, B. Smith™, Demeter®, and several celebrity brands. Additional nationally recognized brands are currently under development. The company's web address is www.zalemark.com.

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Charis Industries Co., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.