SOURCE: Zambezi


February 28, 2013 09:38 ET

Zambezi Goes All in With the World Series of Poker

Caesars Interactive Entertainment Taps Advertising Agency to Launch Its Online Poker Brand

VENICE, CA--(Marketwire - Feb 28, 2013) - Zambezi, an independent, full-service creative agency, today announced its partnership with Caesars Interactive Entertainment, Inc. (CIE) in their launch of online poker on

Upon receipt of approval by the Nevada Gaming Commission, which is anticipated to occur in 2013, World Series of Poker (WSOP), the world's leading poker tournament authority, will offer real money online poker play exclusively to residents and visitors located in the state of Nevada on

The move follows the legalization of online poker for real money in Nevada.

"With over 40 years of tradition and heritage, we've established ourselves as the best and most trusted brand in poker," said CIE VP Marketing, Michael Staskin. "We are excited to have Zambezi onboard to launch our first ever real money online poker platform for WSOP fans and poker players of all levels."

A full-scale 360° advertising campaign is expected to launch this Summer, including TV, OOH, radio, events and interactive digital content.

"World Series of Poker is the undisputed leader in its category, and we expect the real money online poker offering to be second-to-none. We love working with progressive, active brand partners like CIE," said Chris Raih, founder and managing director of Zambezi.

About CIE/
Caesars Interactive Entertainment is the largest online, mobile and social gaming company focused on casino entertainment (a subsidiary of Caesars Entertainment, the world's most geographically diversified gaming company). CIE owns the World Series of Poker, Playtika, a social games developer of popular titles including Slotomania and Caesars Casino, and also licenses its brands in legal real money gaming jurisdictions including the United Kingdom, France and Italy. CIE is actively pursuing further expansion and acquisitions to build upon its capabilities and product portfolio.

The World Series of Poker (WSOP®) was founded in 1970 and is the largest gaming event in the world. For 43 years, the WSOP® has awarded over $1.6 billion in prize money. This summer, the WSOP® will put on 62 live poker tournaments spread over 48 consecutive days in Las Vegas. In 2012, the WSOP® attracted 74,766 entrants from 101 different countries and awarded over $222 million in prize money. The winner of each tournament wins a bracelet -- globally recognized as the sport's top prize -- plus prize winnings fixed by the number of participants. In 2007, the WSOP created its first international event, WSOP Europe, which takes place each October, now in Paris. In 2013, the WSOP adds WSOP Asia-Pacific in Melbourne, Australia. For more information on the World Series of Poker, please visit

About Zambezi
Zambezi is an independent, full-service creative agency specializing in passion brands. With offices in Venice Beach, CA and Shanghai, China, the agency was established in 2006 and works with world-class companies such as The Coca-Cola Company, Foot Locker Inc., 2K Sports, Heineken USA, and the TaylorMade-Adidas Golf Company. For more information, visit

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