SOURCE: Zango

September 12, 2007 09:00 ET

Zango Adds New Slider Format to Advertiser Repertoire

Like an IM Notification, Zango Slider Delivers New Advertising Vehicle in a Consumer-Familiar Package

BELLEVUE, WA--(Marketwire - September 12, 2007) - Zango (www.zango.com), an online media company, today announced the introduction and availability of its Slider ad format (http://adservices.zango.com/PL/ProductAndServices.aspx). Similar to an instant messaging (IM) notification, the new Zango desktop advertising vehicle slides targeted, time-shifted ads onto the user's desktop from the lower, right-hand corner of the monitor or screen.

In addition to Targeted Visitor and Toolbar ad formats, the Zango Slider expands the desktop advertising opportunities through Zango for thousands of advertisers. Importantly, it also provides brand advertisers an ad vehicle to reach Zango's audience of more than 20 million consumers.

"Most consumers are familiar with the notification that appears when they receive a new instant message," said Rip Warendorf, Zango's senior vice president of sales. "Zango's Slider ad format enhances the visual appeal of that messaging format and gives advertisers a new, consumer-familiar marketing vehicle. We believe the Slider is a tremendous opportunity for the growing number of brand advertisers shifting dollars to the Internet."

Zango is also leveraging the Slider to communicate Zango's value proposition -- free online content in exchange for viewing targeted, time-shifted advertising -- to its consumer base by promoting new and existing online content available from its constantly growing catalog of videos, games, music, tools and utilities.

An online video demonstration of Sliders promoting Zango's content catalog is available at http://hosted.zango.com/Affiliates/Marketing/PR/Sliders/Demo.htm.

About Zango

A pioneer of what we call the Content Economy, Zango, an online media company, fulfills millions of consumers' growing demand for free, sought-after online videos, games, music, tools and utilities, giving those consumers greater choice and control over when, where, and how they access that content. Zango's vision enables content creators to monetize and distribute their content, provides publishers access to valuable and unique content as well as a way to make money from their web traffic, and delivers to advertisers industry-leading ROI through time-shifted ad delivery by engaging more than 20 million consumers precisely when they are most likely to make a purchasing decision. Committed to safe and ethical practices, Zango welcomes tens of thousands of new opt-in consumers every day. For more information, visit www.zango.com.

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