SOURCE: Zango

April 30, 2008 09:00 ET

Zango Brings Avatars to Its Millions of Consumers

Now Available Right From the Zango and Hotbar Toolbars, Consumers Can Quickly Generate Their Own Avatar, a Customized Virtual Character Meant to Represent Their Real-World Counterpart's Characteristics and Personality

BELLEVUE, WA--(Marketwire - April 30, 2008) - Zango (www.zango.com), an online media company, today announced the launch of avatars through its Zango or Hotbar (www.hotbar.com) toolbars. Now, with the easy-to-use toolbar interface, millions of consumers can create their own virtual representation of themselves -- and use those avatars in a variety of settings.

Zango gives consumers a vast array of customizable character choices and the ability to insert the resulting avatar into any email, instant messenger or social networking environment. Personalization possibilities include thousands of combinations of hairstyles, clothing and accessories, as well as pet options, changing backgrounds and more. Avatars are a natural extension of the massive collection of popular emoticons available to consumers through the Zango and Hotbar toolbars.

"While already huge outside the U.S., adoption of avatars has only recently exploded in North America," said Val Sanford, vice president of marketing and product management at Zango. "Personal expression capabilities like emoticons and now avatars are in high demand and Zango is in a unique position to deliver these types of online experiences and products."

Avatars are also increasingly popular as virtual characters used by online gamers. Zango is a Top 10 casual gaming site, according to Nielsen Online, and the company recently announced that more than five million unique casual gamers visited Zango.com in February 2008.

About Zango

A pioneer of what we call the Content Economy, Zango, an online media company, fulfills millions of consumers' growing demand for free, sought-after online videos, games, music, tools and utilities, giving those consumers greater choice and control over when, where and how they access that content. Zango's vision enables content creators to monetize and distribute their content, provides publishers access to valuable and unique content as well as a way to make money from their Web traffic, and delivers to advertisers industry-leading ROI through time-shifted ad delivery by engaging consumers precisely when they are most likely to make a purchasing decision. Committed to safe and ethical practices, Zango welcomes tens of thousands of new opt-in consumers every day. For more information, visit www.zango.com.

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