February 20, 2008 09:00 ET

Zango Green-Lights 'Extreme Racing 2' Advertising-Supported Widget

Ultimate Arcade Empire's Popular Racing Game Free to Consumers via Widget, Without the Requirement to Download Zango; Text Ad Link 'More Cool Games' Within Widget Sponsored by Zango

BELLEVUE, WA--(Marketwire - February 20, 2008) - Online racing game enthusiasts, start your engines! Zango (, an online media company, today announced the launch of a widget featuring Ultimate Arcade Empire's popular online game "Extreme Racing 2."

The Extreme Racing 2 game widget is free and does not require Zango's desktop advertising software. The widget is instead advertising-supported through a Zango text link -- "More Cool Games" -- at the start and finish of each game.

"This is an exciting effort for a couple of reasons. First, Internet users now have free access to a fun and innovative widget. Extreme Racing 2 is a compelling game we're sure consumers will enjoy and play again and again," said Neal Freeland, vice president of online marketing, Zango. "Second, the widget's creation and sponsorship by Zango is the future of this industry segment. Consumers have voted with their clicks that Internet content must remain free, meaning advertising-supported. Zango's effort here not only pays for that content with advertising, but provides a strong opportunity to cross-promote the company's extensive offering of hundreds of online casual games."

The text link within the Extreme Racing 2 widget, if clicked, showcases Zango's library of free online games at: Access to Zango's complete library of games requires the download of Zango's desktop advertising software. Prior to download, Zango provides consumers a plain-language notice and requires their consent to install the software. This enables consumers to make an informed choice to accept or decline the offer of free access to online content -- including games, videos, emoticons, tools and utilities -- in exchange for viewing targeted advertising.

Extreme Racing 2, which tests a player's ability to drive as accurately and quickly as possible along a sunny California highway, has been played more than two million times during the past six months, according to Ultimate Arcade Empire. The sequel to Ultimate Arcade Empire's wildly popular Extreme Racing game challenged the company's engineers and developers, who sought to enhance the original game by adding 3D elements.

Amnon Lisbona, CEO of Ultimate Arcade Empire, is extremely pleased with the development of the Extreme Racing 2 widget and his company's collaboration on the project with Zango. "Ultimate Arcade Empire's partnership with Zango provides us the opportunity to immediately expand into the gaming market and increase our distribution," he said. "It enables us to respond to our customers' needs in a way we were unable to before working with Zango."

The Extreme Racing 2 widget from Zango and Ultimate Arcade Empire can be added to a Web site from:

About Zango

A pioneer of what we call the Content Economy, Zango, an online media company, fulfills millions of consumers' growing demand for free, sought-after online videos, games, music, tools and utilities, giving those consumers greater choice and control over when, where and how they access that content. Zango's vision enables content creators to monetize and distribute their content, provides publishers access to valuable and unique content as well as a way to make money from their Web traffic, and delivers to advertisers industry-leading ROI through time-shifted ad delivery by engaging consumers precisely when they are most likely to make a purchasing decision. Committed to safe and ethical practices, Zango welcomes tens of thousands of new opt-in consumers every day. For more information, visit

About Ultimate Arcade Empire, Inc.

Capitalizing on the overwhelming popularity of online gaming, Ultimate Arcade Empire, Inc. has developed unique marketing solutions designed to increase its clients' Web presence through the use of interactive online games. A pioneer in Interactive Marketing and Advergaming concepts, Ultimate Arcade is a full service Game Publisher and Game Distributor, and also offers complete online gaming technologies, resulting in highly effective interactive marketing solutions for business of all sizes and industries. The broad range of solutions offered by Ultimate Arcade provide its clients with innovative and powerful advertising mechanisms that are cutting edge and revolutionary. For more information, visit

Contact Information


    Steve Stratz
    Zango, Inc.
    Email Contact

    Tina Louise Balodi
    Ultimate Arcade Empire, Inc.
    Email Contact